Want to make a million in the next market crash? I'd follow Warren Buffett and buy bargain shares

Following Warren Buffett's lead and buying cheap shares after the next market crash could lead to high returns. It could even help you to make a million.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

History shows that the next stock market crash is never too far away. Investor sentiment may have improved in recent months, but risks such as the US election and coronavirus could prompt a more challenging period for the stock market.

While this may cause some investors to worry, a market downturn can be an excellent buying opportunity. High-quality shares can trade at bargain prices. Buying them could boost your returns – just as it has done for Warren Buffett over recent decades. It could even improve your chances of making a million.

follow warren buffett when buying asx shares represented by business man's legs walking along

Image source: Getty Images

The next market crash

The next market crash could occur at any time. Risks such as further lockdown measures caused by coronavirus or political uncertainty in North America and Europe may or may not prompt the next bear market. However, since bull markets have never lasted in perpetuity, investors should expect the next bear market to never be too far away.

History also shows that buying cheap shares during bear markets can be a very profitable strategy for long-term investors. A market downturn generally causes a wide range of businesses to trade on valuations that are below their historic averages.

In some cases this is merited, such as where a company has a weak balance sheet or lacks a solid competitive position through which to generate improving financial performance. However, in other cases, a market crash causes weak investor sentiment towards the wider stock market that prompts low valuations among high-quality businesses. Over the long run, they are likely to recover. As such, buying them at low prices can produce high returns.

Following Warren Buffett's lead

Warren Buffett has often sought to capitalise on low prices when a market crash occurs. He has purchased a wide range of undervalued businesses that have economic moats when investor sentiment towards the stock market is relatively weak. Although this strategy has not always led to quick returns for Buffett, his long-term time horizon means that it has provided a significantly higher return than that available from indexes such as the S&P 500 Index (SP: .INX).

Even if you earn a similar return to that of the wider market, investing in a diverse range of shares can lead to a portfolio valued at over a million. For example, the stock market has produced an annual total return of around 8% over the long run. Assuming the same return on a $100,000 investment made today, or a monthly $750 investment, could lead to a seven-figure portfolio over a 30-year timeframe.

However, by waiting for buying opportunities in the next market crash, you could follow in Warren Buffett's footsteps and outperform the market. This may improve your financial outlook as the stock market recovers, and could reduce the amount of time it takes to make a million.

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Value Investing

A senior couple discusses a share trade they are making on a laptop computer.
Value Investing

Are these the 3 most undervalued ASX 200 shares right now?

Are these shares too cheap to pass up?

Read more »

Investor trying to lasso a pile of coins across a cliff, indicating a value trap scenario.
Value Investing

Why value investing is back: Expert

Have you considered value investing?

Read more »

Value spelt out with a magnifying glass.
Value Investing

After crashing 57%, this ASX value stock looks filthy cheap with a P/E of just 7

This business could be one of the cheapest buys on the ASX!

Read more »

A businessman in soft-focus holds two fingers in the air in the foreground of the shot as he stands smiling in the background against a clear sky.
Value Investing

2 quality ASX 200 shares I'd buy if the market fell another 10%

A market dip could put two quality compounders within reach at prices that are hard to ignore.

Read more »

Man sits smiling at a computer showing graphs.
Value Investing

How much could a $10,000 investment in these undervalued ASX 200 shares be worth in a year?

Now could be a buy-low opportunity.

Read more »

Man climbing ladder to percentage sign, symbolising higher interest rates.
Value Investing

This value ASX ETF has been smashing the ASX 200 over the past 5 years

Have you considered a value approach for your portfolio?

Read more »

Smiling couple looking at a phone at a bargain opportunity.
Value Investing

3 ASX 200 shares trading well below brokers' targets

Here are three cheap stocks to add to your watchlist.

Read more »

Value spelt out in different colours with magnifying glasses.
ETFs

Invested in the VanEck MSCI International Value ETF (VLUE)? Here are the stocks you own

Does this value-focused ETF pay off?

Read more »