To invest successfully after the coronavirus market crash, I'd take these 3 simple steps

I think that buying the strongest companies in unpopular sectors while they trade at low prices could help to maximise your returns after the market crash.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The recent coronavirus market crash may have caused some investors to become increasingly cautious when it comes to managing their portfolios. The pace of decline across numerous stocks may mean that less risky assets appear to be more appealing at the present time.

However, through buying dominant businesses in sectors that have uncertain futures while they offer wide margins of safety, you could generate high returns in the long run. This strategy may boost your financial prospects and enable you to maximise your returns as the world economy recovers.

Investing in unpopular sectors after a market crash

Investing in industries that are unpopular among other investors may seem to be a risky move after a market crash. After all, in many cases they face challenging near-term outlooks, with reduced demand for their products and services likely to negatively impact on their financial prospects.

However, buying stocks when their outlooks are challenging can be a means of obtaining attractive valuations. This may enhance your long-term return prospects, since the global economy is very likely to recover from its current difficulties to post positive growth. This could lead to rising stock prices across those industries that are currently unloved by investors.

Furthermore, with investors having priced in the risks facing many sectors, there could be opportunities to buy high-quality businesses while they offer attractive risk/reward ratios.

Buying dominant businesses

Investing in the strongest businesses within unpopular sectors could be a sound move in a market crash. It may reduce your overall risks, since your capital will be focused on those companies that have the best balance sheets and strongest market positions relative to their peers. They may be less likely to succumb to a period of weaker sales than their industry rivals.

Dominant businesses may also be in a position to capitalise on industry weakness through acquisitions while company valuations are low. This may increase their market share and allow them to generate higher profits in the long run, which could lead to them enjoying a rising stock price that boosts your portfolio's performance.

A margin of safety

Clearly, the future prospects for the world economy are highly uncertain at the present time. The stock market may have rebounded from its recent crash, but risks such as a second wave of coronavirus could persist over the coming months. This may cause investor sentiment to become highly volatile, which could lead to disappointing stock price returns over the near term.

As such, obtaining a wide margin of safety when buying stocks could be a logical move for all investors. It may help to limit your risks, and provide greater scope for capital growth in the long run.

Despite the recent market rebound, a number of companies continue to trade on valuations that are significantly below their historic averages. Therefore, there are numerous opportunities to buy undervalued stocks and hold them over the long run.

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Fancy font saying top ten surrounded by gold leaf set against a dark background of glittering stars.
Share Gainers

Here are the top 10 ASX 200 shares today

Let's also take a look at what the various ASX sectors were doing this Wednesday.

Read more »

Two male ASX 200 analysts stand in an office looking at various computer screens showing share prices
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A young women pumps her fists in excitement after seeing some good news on her laptop.
Share Gainers

Why Argosy Minerals, Immutep, Pointsbet, and Regis Resources shares are racing higher

These shares are having a strong session on Wednesday. But why?

Read more »

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Share Fallers

Why Chalice Mining, Cleanaway, Kogan, and Perpetual shares are sinking today

These ASX shares are having a tough time on Wednesday. But why?

Read more »

Man looking at his grocery receipt, symbolising inflation.
Share Market News

Why the ASX 200 just crumbled on today's inflation print

ASX 200 investors are hitting the sell button following the latest Australian inflation news.

Read more »

man grimaces next to falling stock graph
Share Fallers

Why did this ASX 100 stock just crash 11%?

Cleanaway shares have been on a crazy roller-coaster over the past 24 hours.

Read more »

a man in a british union jack T shirt hurdles high into the air with london bridge visible in the background.
Mergers & Acquisitions

Nick Scali shares halted amid $60m capital raising and UK expansion news

This furniture retailer has its eyes on the UK furniture market.

Read more »

An arrogant banker pleased with himself and his success winks at his mobile phone while taking a selfie
Share Market News

Are ASX 200 bank shares like CBA 'too expensive' right now?

Are banks overpriced or good value today?

Read more »