Major ASX banks increase mortgage market share

The Australian home loan market saw heightened activity in the March quarter despite the looming threat of coronavirus.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Australian home loan market saw heightened activity in the March quarter despite the looming threat of coronavirus. According to a report released by Australian Finance Group Ltd (ASX: AFG), the year began with a very active property market, driven by low interest rates. 

Activity increased throughout February and particularly in March as borrowers sought to shore up positions in the face of the coronavirus threat and complete transactions as shutdowns loomed. March was a record month for Australian Finance Group (AFG), with nearly $6.15 billion in lodgements recorded. This was up from $5.49 billion in February and $3.76 billion in January this year. 

a woman

March quarter lodgements up

The March quarter is traditionally a quieter period however AFG reported lodgements were up 33% on the same period last year. This was a consistent trend across the country – lodgements were up 32% in New South Wales, 40% in Victoria, 19% in Western Australia, 20% in South Australia, and 32% in Queensland. 

Many borrowers sought to take advantage of record-low interest rates by refinancing. Refinance activity rose to 33% in March from 27% in January and February. With interest rates dropping, customers have been hunting for a better deal and the big banks have been seeking to regain lost ground. 

Big ASX banks gain market share 

Bolstered by strong balance sheets, the major lenders including Westpac Banking Corp (ASX: WBC), Australia and New Zealand Banking Group (ASX: ANZ), National Australia Bank Ltd (ASX: NAB), and Commonwealth Bank of Australia (ASX: CBA) sought to claw back market share.

The major ASX bank shares have been actively pursuing borrowers with cash back offers and competitive rate offerings. The strategy has worked with AFG reporting that the major lenders' market share rose from 53% to 60%, the highest level seen since 2018. 

Westpac saw the biggest increase, with the bank's market share increasing from 15% to 20% across the quarter. This was largely driven by generous cash back offers for refinancers and customers new to the bank. ANZ also saw a large increase with its market share rising from 10% to 15% for the quarter. 

The non-major banks have lost out as a result of increased market share from the majors. Macquarie Group Ltd (ASX: MQG) saw its market share fall from 11.34% to 8.78% during the quarter. ING also saw its market share decline from 3.45% to 2.78%. 

Future uncertain

The immediate future of the Australian mortgage market is uncertain with some commentators predicting a 20% fall in property prices. Consumer confidence has taken a blow and restrictions on auctions and open houses make the process of actually buying a property more difficult. With rising unemployment, some mortgagors may struggle to make repayments. 

While the property market seems set for a dip, lenders will continue to fight for quality borrowers in order to shore up market share. 

Motley Fool contributor Kate O'Brien has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Macquarie Group Limited. The Motley Fool Australia owns shares of National Australia Bank Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A woman's hand draws a stylised 'Top Ten' on a projected surface.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a rough Friday session to end the week for investors.

Read more »

A young man looks like he his thinking holding his hand to his chin and gazing off to the side amid a backdrop of hand drawn lightbulbs that are lit up on a chalkboard.
Broker Notes

Brokers name 3 ASX shares to buy right now

Let's find out which shares top brokers are feeling bullish about this week.

Read more »

A smiling pink piggy bank graduates after years of growth.
Share Market News

Wilson Asset Management says CGT tax changes will 'redirect' investment toward yield

Fundie says income-producing assets are set to become 'comparatively more attractive'.

Read more »

A bored man sits at his desk, flat after seeing the latest news on the share market.
Share Fallers

Why Aeris, Newmont, PLS, and REA Group shares are tumbling today

These shares are ending the week in the red. But why?

Read more »

Man raising both his arms in the air with a piggy bank on his lap, symbolising a record high.
Share Gainers

Why A2 Milk, EOS, IDP Education, and SkyCity shares are charging higher today

These shares are ending the week in a positive session despite the market decline.

Read more »

Medical workers examine an x-ray or scan in a hospital laboratory.
Healthcare Shares

Why this red-hot ASX healthcare share keeps climbing

A 1,600% gain hasn't slowed this stock down.

Read more »

Close up portrait of happy businesswoman standing in front or leading her multi-ethnic corporate team.
Broker Notes

Morgans recommends these ASX shares as buys

Broker buy calls are not guarantees, but these three Morgans recommendations are worth a closer look.

Read more »

Man with a hand on his head looks at a red stock market chart showing a falling share price.
Share Market News

Why is the ASX 200 sinking to a 5 day low today?

The ASX 200 is under pressure as heavyweights fall.

Read more »