At a record high: Why are short sellers betting against the JB Hi-Fi share price?

JB Hi-Fi Limited (ASX: JBH): buy, hold, sell?

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The JB Hi-Fi Limited (ASX: JBH) share price hit a record high of $35.42 today and is now up around 46% over the past year on the back of a fiscal 2019 of strong revenue, profit and dividend growth.

Despite the strong performance on the back of a dominant competitive position and growing online sales the stock has been one of the most heavily shorted from within the S&P/ ASX 200 (ASX: XJO) over the past few years.

According to ASIC it had 12.5% of its outstanding scrip shorted as at October 2 2019 which is a significant amount for a business with a long-term track record of growth. 

The group paid dividends of $1.42 per share on trailing earnings of $2.174 over fiscal 2019 to mean shares change hands for 16.3x trailing earnings with a 4% trailing yield plus full franking credits.

JB Hi-Fi is not outrageously priced versus other growing businesses or successful retailers, so it seems short sellers are not betting against it primarily on valuation grounds. 

It did have debt of $439.1 million as at June 30 2019, but this is offset by cash on hand of $119 million to take net debt to $319.9 million on less than 1x EBITDA of $342.2 million.

It also managed to reduce net debt by $77.5 million over fiscal 2019 and its dividend payout ratio at around 65%  leaves plenty of cash leftover for reinvestment or to strengthen the balance sheet. 

It seems short sellers are most likely betting against it due to the belief that discount online only retailers like Amazon will take market share and force JB Hi Fi's margins lower in a double whammy type knockout effect.

For now though that hasn't materialised as Amazon Australia's arrival has proven an over-hyped damp squib in terms of taking market share from Australia's most successful retailers.

It's also true that with stalling house prices, weak wages growth and rising unemployment that retail conditions in Australia are reasonably tough.

However, you can go back over any 20-year period in the history of retail and you'll always find conditions being described as "tough" or "challenging" for various reasons. Retail is a tough, competitive business, with tight margins and working capital cycles. This means few retailers perform well as investments, but those that do can deliver strong returns. 

Others to consider in my opinion include Accent Group Ltd (ASX: AX1), Premier Investments Limited (ASX: PMV) and Breville Group Ltd (ASX: BRG). 

While there are a bunch of others on the local market I would not touch with a barge pole. 

Motley Fool contributor Tom Richardson owns shares of Accent Group.

You can find Tom on Twitter @tommyr345

The Motley Fool Australia owns shares of and has recommended Premier Investments Limited. The Motley Fool Australia has recommended Accent Group. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

A woman relaxes on a yellow couch with a book and cuppa, and looks pensively away as she contemplates the joy of earning passive income.
Share Market News

Buy, hold, sell: Evolution Mining, Hub24, and Rio Tinto shares

Let's see what Morgans is saying about these top stocks.

Read more »

A panel of four judges hold up cards all showing the perfect score of ten out of ten
Share Gainers

Here are the top 10 ASX 200 shares today

The ASX just snapped a three-day losing streak.

Read more »

Rocket powering up and symbolising a rising share price.
Materials Shares

Why is this ASX 200 mining share up 93% in six months?

Expert says the tailwinds include rising commodities, strategic decisions, and new capital flows into hard assets.

Read more »

ASX 200 investor looking worried about her investment and share prices.
Share Market News

ASX 200 drops as lower unemployment raises the risk of an interest rate hike

New jobs data has enhanced fears of an interest rate hike to quell resurgent inflation.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Share Fallers

Why Fortescue, Generation Development, Northern Star, and Pantoro shares are falling today

These shares are missing out on the good times on Thursday. What's happening?

Read more »

A young man talks tech on his phone while looking at a laptop. A financial graph is superimposed across the image.
Share Gainers

Why Cogstate, DroneShield, Premier Investments, and South32 shares are storming higher

These shares are having a strong session on Thursday. But why?

Read more »

A woman looks quizzical as she looks at a graph of the share market.
Broker Notes

Looking for double-digit returns? Check out RBC Capital Markets' picks ahead of reporting season

These shares could deliver strong upside.

Read more »

A male oil and gas mechanic wearing a white hardhat walks along a steel platform above a series of gas pipes in a gas plant.
Share Market News

Santos delivers strong Q4 cash flow and production

Santos delivered higher cash flow, production, and sales in Q4, positioning itself for growth in 2026 and beyond.

Read more »