There are some businesses in the ASX200 that it's obvious that you're using in your everyday life.
It's obvious if you are in a Woolworths Group Ltd (ASX: WOW) supermarket, banking with Commonwealth Bank of Australia (ASX: CBA) or at a Ramsay Health Care Limited (ASX: RHC) hospital.
But, there are other ASX200 shares that are also important for society that may not be labelled as clearly:
Costa Group Holdings Ltd (ASX: CGC)
It doesn't say on each mushroom, berry or tomato what business grew the produce (although it may say on the box) at the shops. Some of Costa's berries are sold through Driscolls , you may be buying Costa mushrooms, avocadoes or tomatoes at your local supermarket even if it's not obviously labelled as being from Costa.
Costa produces a large amount of fresh food and we are likely eating it as part of our diets. Costa has been acquiring more food farms as time goes on, so a bigger percentage of the food produced nationally comes from Costa.
Short-term issues have sent the Costa share price down by 57% over the past year, but a recovery of earnings could quickly revitalise the share price and sentiment.
Cleanaway Waste Management Ltd (ASX: CWY)
Cleanaway is Australia's largest waste management business. You may not give your rubbish much thought once it's in the bin and on the street awaiting collection, but there's a fair chance it's Cleanaway that collects it and sends it to landfill or recycling.
As a society we are getting more advanced at waste processing and recycling, which is to the benefit of Cleanaway over the longer-term.
Whilst the Cleanaway share price has fallen heavily over the past month, it was still able to grow underlying earnings per share (EPS) by 30% in the FY19 result, so this could be a better time to buy than before.
Gentrack Group Ltd (ASX: GTK)
Airports and utility businesses are seen as defensive businesses, but they themselves need to utilise important software for their operations. That's where Gentrack comes in, it provides essential software needed in the operations of essential businesses.
Some of its customers include Perth Airport, Origin Energy Ltd (ASX: ORG), Sydney Airport Holdings Pty Ltd (ASX: SYD), Melbourne Airport, Brisbane Airport and ActewAGL.
Gentrack's share price has also fallen in recent times, despite its growing recurring revenue. It could be the type of business worth owning over the next five to ten years at this price.
Foolish takeaway
Each of these shares' products or services are used a lot indirectly in life (and with growing usage), but their share prices have fallen. At the current prices I'm most drawn to Costa, then Gentrack, then Cleanaway in that order. But all three could be market-beaters at the current prices.
