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Speculative favourite Kogan.com Ltd’s (ASX:KGN) share price at 52-week lows

Stalking the 52-week low lists can often throw up a decent buy opportunity.

But for these 3 S&P/ASX 200 shares, now might not be the right time.

Bank of Queensland Limited (ASX: BOQ)

Retail banker Bank of Queensland Limited saw its share price sink to a 52-week low on October 25 at $9.43, but it’s marginally back in the black today, up slightly to $9.68 at the time of writing.

The Bank of Queensland share price plummet can be attributed in part to the stock going ex-dividend for its final fully-franked 38c per share dividend late last week.

Investors are wary of banks right now, and Bank of Queensland has suffered worse falls of late than the likes of Commonwealth Bank of Australia (ASX: CBA), Australia and New Zealand Banking Group (ASX: ANZ) or National Australia Bank (ASX: NAB).

But, in comparison to the big four, Bank of Queensland has kept its nose reasonably clean as far as the Banking Royal Commission goes – even trumping up a better than anticipated underlying profit result recently.

However, punters could be cautious due to the likes of Macquarie’s sell rating earlier this month and that’s understandable.

A relief rally is unlikely anytime soon, but today’s modest rise will be enough to pull the stock out of its 12 month lows in the very least.

With volatility in the sector ongoing I wouldn’t be scouting buy opportunities on these lows just yet.

Domain Holdings Australia Ltd (ASX: DHG)

A softening housing market is no friend of digital and print real estate platform advertiser Domain Holdings Australia Ltd.

Domain shares hit a 52-week low on October 26 at $2.47, but are back up 1.2% today to $2.51.

But Domain is in good company on the falls list, with sector cousin REA Group Limited (ASX: REA) clocking falls of around 20% in the last few months and sitting far lower than its 52-week share price high in August of $93.35 – at $71.83 at the time of writing.

Sharp falls from rivals like Domain and REA are a pretty good indication of serious threats in their overall market, and with property prices in Sydney down 20% annually, it’s little surprise.

Property market tumbles hurt more than just the likes of Domain, REA and the banks who are handing out mortgages, with furniture retailer Nick Scali Limited (ASX: NCK) feeling the pinch of late also.

While the property market will no doubt rebound again eventually, it might be too early to buy in now with that future possibility in mind.

Kogan.com Ltd (ASX: KGN)

The Kogan.com Ltd share price hit a 52-week low yesterday, finishing days trade at $2.83, but is back on the up today, sitting 1.7% up at $2.88 at the time of writing.

It’s been a fall from grace for the hotly anticipated retail and services business, and its sour trading update this Monday has not helped things along.

With global brands revenue dropping 27.4% investors who were scouting around for buy opportunities on this low might be thinking twice about why Kogan’s core business is failing to come up with the goods.

A more positive trading update will probably be needed to lift spirits on this one, and rightly so, with softer than expected inflation figures out of the Australian Bureau of Statistics not exactly spelling boom time for retailers in the near future.

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Motley Fool contributor Carin Pickworth owns shares of Australia & New Zealand Banking Group Limited, Commonwealth Bank of Australia, and National Australia Bank Limited. The Motley Fool Australia owns shares of National Australia Bank Limited. The Motley Fool Australia has recommended Kogan.com ltd and REA Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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