MENU

Why Domino’s Pizza Enterprises Ltd (ASX:DMP) shares are flying high today

The Domino’s Pizza Enterprises Ltd (ASX: DMP) share price has been a big mover on Friday.

In early afternoon trade the pizza chain operator’s shares are up 5.5% to $51.86. This means its shares have now risen an impressive 22% since this time last month.

Why are Domino’s shares on the rise today?

With no news out of the company, today’s gain appears to be related to a broker note out of the Macquarie Group Ltd (ASX: MQG) equities desk.

That note reveals that the leading broker has upgraded the pizza chain operator’s shares to an outperform rating from neutral with an increased price target of $55.00.

According to the note, its analysts have made the move after judging that the headwinds it faced in achieving its full-year guidance have softened.

While the broker acknowledges that the weak first half result means the company needs to deliver an exceptionally strong second half, it feels it could achieve this thanks to a stronger than expected performance from its European segment.

In addition to this, it believes the upcoming World Cup is likely to support the business in the final weeks of the financial year.

Should you invest?

While I do think that Domino’s shares are approaching fair value now following their strong recent gains, I still believe the company would be a great long-term investment.

This is due to management’s bold plan to more than double its store footprint over the next seven years and use its scale, technology, and efficiencies to improve its already wide margins. If this is a success, I believe it could lead to double digit profit growth for the next decade.

In light of this, I think it is one of the best options for investors in the food industry alongside KFC operator Collins Foods Ltd (ASX: CKF) and healthy food and UHT company Freedom Foods Group Ltd (ASX: FNP).

This "Holy Grail" Technology Could Produce World's First Trillionaire

One of the world's richest people is sounding the alarm on what could be a trillion-dollar technology.

And when a tech billionaire - several times over - speaks, it pays to listen.

This could be your chance to get in on the ground floor!

Click here to discover a $19.9 trillion dollar idea -- hidden in plain sight!

Motley Fool contributor James Mickleboro owns shares of Collins Foods Limited. The Motley Fool Australia has recommended Domino's Pizza Enterprises Limited and Freedom Foods Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.