It certainly has been a positive few days of trade for the Woolworths Group Ltd (ASX: WOW) share price.
The retail conglomerate's shares are up almost 4% over the last five trading days and reached a 52-week high of $28.00 during trade on Monday.
Why are Woolworths' shares on a good run?
The catalyst for this strong run appears to be down to improved investor sentiment. Especially after the release of a broker note out of Deutsche Bank last month
That note revealed that Deutsche's analysts have slapped a buy rating and $30.00 price target on Woolworths' shares.
The broker made the move after its analysts investigated the impact of the Coles-Wesfarmers Ltd (ASX: WES) demerger.
Although the broker believes that Coles may be more successful on its own, the disruption caused by the spin-off could be an opportunity for Woolworths to extend its market leadership and sales growth.
Deutsche has forecast earnings per share of $1.24 for Woolworths in FY 2018, pricing its shares at approximately 22x forward earnings today. After which, in FY 2019 earnings per share is expected to increase by 12% to $1.39.
