Why these retail shares are on my shopping list

Forget Myer Holdings Ltd (ASX:MYR) shares and buy these two retail stars instead…

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Yesterday Myer Holdings Ltd (ASX: MYR) reported its interim results and posted a massive $476.2 million loss. This was the first time that the department store operator has posted a loss in the first-half period which includes the lucrative Christmas and January sales trading period.

I suspect that Myer's abject performance has many investors concerned about investing in the retail sector now. But I wouldn't let that stop you.

After all, there are still plenty of retailers out there that are crushing it even in a weak retail environment.

Two retailers at the top of their game that I would buy today are listed below. Here's why I like them:

Lovisa Holdings Ltd (ASX: LOV)

I was very impressed with this fashion jewellery retailer's performance in the first-half of FY 2018. Lovisa reported half-year revenue of $118.6 million and net profit after tax of $24.8 million, up 18.9% and 22.5%, respectively, on the prior corresponding period. This growth was the result of a combination of the retailer's international expansion and strong like-for-likes sales growth. Like-for-like sales grew 7.4% during the period thanks to a strong Christmas and Boxing day trading period and management's continued delivery of on trend products. I expect a similarly strong second-half, especially if its recent expansion into the U.S. market is a success.

Premier Investments Limited (ASX: PMV)

On Friday of last week this retail conglomerate delivered a solid first-half result thanks to the continued success of its key Smiggle and Peter Alexander brands. During the half Smiggle's global sales grew by 26.7% to $170.7 million and Peter Alexander's sales grew by 15% to $114.4 million. Both brands achieved strong like-for-like sales growth. Another big positive was the success of its online sales. They grew by 71.2% during the period to $56 million. Which means that management expects to achieve its "$100 million by 2020" target in the 2018 calendar year, two years ahead of schedule.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Premier Investments Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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