Why I think oOh!Media Ltd looks a buy at this share price

Credit: Franciso Diez

The oOh!Media Ltd (ASX: OML) share price has left investors little to get excited about over the past year.

oOh!Media Ltd’s shares were trading at $4.60 a year ago and are now going for about $4.45, representing a decline of around 3 per cent.

As such, it could be a good time to buy oOh!Media.

oOh!Media targets the out-of-home advertising space, with roadside billboards, sites in airport terminals and airline lounges or shopping centres. This creates around 21,000 signs across Australia and New Zealand.

The advertiser also has a digital presence, and counts major companies Qantas Airways Limited (ASX: QAN) and Westpac Banking Corp (ASX: WBC) among its clients.

And oOh!Media has stated that its digital business is growing.

The advertiser stated that in the first half of 2017 more than 50 per cent of its revenue came from its digital business.

That result adds to a promising track record of revenue growth.

In calendar year 2016 oOh!Media reported revenue of $336.1 million, up 20 per cent on the $279.8 million the company reported for 2015.

oOh!Media’s total EBITDA for the first half of 2017 came to $34 million, up 27 per cent on the corresponding period the year before.

And the company has signalled that its full year EBITDA will be more impressive.

oOh!Media reaffirmed its full year 2017 EBITDA guidance of between $88 million and $92 million.

That would represent an increase of about 24 per cent on 2016’s $74 million if oOh!Media achieves the higher end of its guidance.

As a result, it seems oOh!Media will soon also be able to report an increase in profit.

For 2016, oOh!Media reported a profit of $144.9 million, up 30 per cent on the profit of $111.2 million the company achieved the year before.

On top of this, oOh!Media recently acquired businesses that appear complementary to its digital business model and should help boost profits.

All this means that 2018 looks set to be a better year for oOh!Media, but the company’s future will soon be clearer.

oOh!Media has announced that its financial year 2017 results will be released on Monday 19 February.

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Motley Fool contributor Steve Holland has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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