The Bubs Australia Ltd (ASX: BUB) share price has continued to build on yesterday's gain and is up 18% to 20 cents today.
This latest gain means the shares of this infant formula and baby food company have rallied over 42% in just the last five trading sessions.
Why has it rallied?
Yesterday the company announced that it has expanded its access to Chinese consumers with the signing of a strategic partnership with NetEase Kaola.com.
The online retail platform has an estimated 15 million active users, of which 42% have at some stage purchased baby products.
Whether or not this is the start of something big for Bubs, only time will tell.
But one thing that is certain, is that it will face significant competition in China from the likes of a2 Milk Company Ltd (Australia) (ASX: A2M) and Bellamy's Australia Ltd (ASX: BAL).
A2 Milk recently upgraded its full-year guidance thanks to insatiable demand from Chinese consumers.
