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Why the iSentia Group Ltd share price has surged higher today

Thankfully for its long-suffering shareholders, the iSentia Group Ltd (ASX: ISD) share price has been climbing higher during morning trade.

At one stage its shares were up 9% before dropping back a touch. At the time of writing they are up 6.5% to $1.55.

What happened?

This morning the media monitoring company released its presentation for the Macquarie Group Ltd (ASX: MQG) Australia 2017 conference.

Although the presentation didn’t reveal a great deal, the lack of further bad news relating to its embattled content marketing business appears to have pleased the market.

For the full-year management confirmed that revenue is in line with the consensus estimate of $162 million. Furthermore, full-year underlying EBITDA is expected to be in line with consensus estimate of $44 million.

Should you invest?

I’m a huge fan of its media monitoring platform. I believe it is head and shoulders above the competition and a highly important tool in this day and age.

Proof of this can be seen in recent customer wins that include companies such as Netflix, Samsung, Sony, and H&M.

But until its content marketing business stops acting as a drag on its overall performance, I’ll be keeping clear of the company. Today’s presentation could be a sign that it has stopped the rot, but I would prefer to be cautious and wait for its full-year results before jumping in.

Until then fellow tech shares Altium Limited (ASX: ALU) and XERO FPO NZX (ASX: XRO) might be better options for investors.

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Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia owns shares of Altium and Xero. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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