3 compelling reasons to bank on Wesfarmers Ltd

Wesfarmers Ltd (ASX:WES) has a lot of appeal over the long term.

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Wesfarmers Ltd (ASX: WES) is one of the ASX's best dividend stocks for the long term.

After all, few 100-year-old Australian companies could say they're still growing at a healthy clip, like Wesfarmers.

Three reasons to bank on Wesfarmers

While I've previously said Wesfarmers shares are too expensive to warrant a 'buy' rating for prudent value investors, there are many reasons to continue holding Wesfarmers shares if you already own some, or to start a position when prices drop. Here are three of my favourite:

ColesData sourced from Annual Reports.

Unlike its number one rival Woolworths Limited (ASX: WOW), Wesfarmers' Coles supermarkets are growing profits at a healthy rate thanks to its expanding margins and revenue growth.

  1. Bunnings, Officeworks and Kmart.

HI and KData sourced from Annual Reports.

Wesfarmers' three major retail businesses outside of Coles: Kmart, Bunnings and Officeworks; provide significant organic growth potential and diversification for the company.

  1. The dividend yield of 5.07% fully franked.

Dividends superData sourced Annual Reports.

Thanks to the recent fall in share price, Wesfarmers' shares now trade on a dividend yield of 5.07% – that's 7.24% grossed up!

Should you Buy, Hold or Sell?

Barring any unforeseen catastrophes, Wesfarmers will still be around for another 5 years, 10 years and maybe even 20 years. Therefore, if you plan on holding shares with an eye till 'forever', you may consider building a position in the stock today.

However, if you are – like me – investing for such a long time, why not wait for the share price to drop before buying shares at a more compelling valuation?

Motley Fool contributor Owen Raskiewicz has a financial interest in Woolworths Limited. Owen welcomes your feedback on Google plus (see below), LinkedIn or you can follow him on Twitter @ASXinvest. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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