Is the market's pessimism weighing on your investing success?

Coca-Cola Amatil Ltd (ASX:CCL) and Woolworths Limited (ASX:WOW) both look attractive after the market's recent plunge.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The last few months have been truly testing for Australian investors who have watched the local sharemarket plummet, recover, and then plunge some more.

Indeed, after managing to narrowly avoid a technical correction, the benchmark S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) soared on the back of strong gains from the Big Four banks, but then crashed in what can only be described as a bloodbath on Thursday. The market now sits at 5524 points, down from an April high of 5996.

This recent volatility has created significant pessimism in the financial media, with some commentators suggesting another big sharemarket crash could be imminent – perhaps even worse than the Global Financial Crisis endured in 2008 and 2009. This pessimism is affecting investors, many of whom have taken their funds off the table to avoid further losses.

Pessimism vs Cautiousness

While this strategy might seem like a smart move in the near-term, investors who utilise it could actually be doing serious damage to their wealth in the long term. In a recent article penned by Motley Fool writer Morgan Housel stated that one of the fundamental elements to becoming a successful investor is knowing the difference between 'pessimism', and 'cautiousness'.

Pessimism, as Housel points out, "is the dumb idea that things will never get better." This is the short-term outlook being employed by many investors who have sold their stocks in the face of fear, possibly to never return to the market again.

Cautiousness, on the other hand, is "the smart idea that things get better over time, but only if you have enough flexibility to remain invested when things get ugly."

Remaining flexible

As terrifying as the market's mood-swings can be, taking your funds off the table when things get rough can be one of the worst things you could do. While you're selling at a discount and in a state of panic, another investor on the other end of the transaction is likely buying your shares with a big grin on his/her face, understanding the bargain they've just managed to pull off.

Indeed, investors should remain cautious during these tough times, and ensure they always maintain a pile of cash just in case conditions do continue to deteriorate (whilst also giving them the flexibility to buy other great stocks at discounted priced). Right now, that could include companies such as Coca-Cola Amatil Ltd (ASX: CCL) or Woolworths Limited (ASX: WOW), both of which I believe are representing reasonable buys at today's prices.

Motley Fool contributor Ryan Newman owns shares in Coca-Cola Amatil Ltd. You can follow Ryan on Twitter @ASXvalueinvest. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

A white and black robot in the form of a human being stands in front of a green graphic holding a laptop and discussing robotics and automation ASX shares
Technology Shares

Joining the revolution: How I'd invest in ASX AI shares right now

Advances in artificial intelligence (AI) could usher in a new industrial revolution. Here’s how you can invest in it.

Read more »

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »