5 traits to look for when buying shares

Nick Scali Limited (ASX:NCK), Carsales.Com Ltd (ASX:CRZ), CSL Limited (ASX:CSL), Woolworths Limited (ASX:WOW), Reece Australia Limited (ASX:REH) – these 5 stocks all have appealing traits.

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Whether you are new to investing or an old-hand, chances are you have given thought and consideration to the qualitative factors you would like your portfolio holdings to have.

A recent article by Hugh Dive which was published on the Cuffelinks website outlined five factors which in Dive's view make a company attractive. Here are the five criteria plus five stocks which in my view meet the criteria.

  1. Easy to understand – companies with domestically focussed operations and a focus on just one business often make for simpler businesses to analyse. One stock which meets this is furniture retailer Nick Scali Limited (ASX: NCK).
  2. Low capital requirements – Software and some technology companies enjoy very high operating margins thanks to low ongoing capital expenditure requirements. Having built its platform for car classifieds advertising, Carsales.Com Ltd (ASX: CRZ) now has low ongoing expenses to maintain operations.
  3. Strong barriers to entry – Pharmaceutical specialist CSL Limited (ASX: CSL) holds large chunks of intellectual property and produces therapies which are difficult to copy or compete with.
  4. Non-reliance on government legislation or a single customerWoolworths Limited (ASX: WOW) is an example of a company that can continue to operate effectively without worrying about single customer risk or regulatory risk.
  5. Quality management – companies run by founders with significant "skin in the game" are a good hunting ground for management which will make decisions in the best interest of the company. Plumbing parts supplier Reece Australia Limited (ASX: REH) has been run by the Wilson family for many years and provided solid returns to shareholders.

Identifying a stock which possesses all five of these traits is of course much more difficult but that is why it is said that investing is simple but not easy!

Motley Fool contributor Tim McArthur does not own shares in any of the companies mentioned in this article.

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