Some investment advisors will tell you it’s timing the market that’s important, others will say its time in the market that will bring you greater gains. But why not have both?
Confidence is increasing. Yesterday the number of job advertisements rose for the first time in six months. This, along with a host of other good economic data, points to a strengthening economy in the next six months.
ANZ (ASX: ANZ) chief economist Ivan Colhoun said the number of job ads had moderated and any rise in the unemployment rate from here on will be “only modestly higher.”
“The stabilisation in job advertising in September is consistent with other indicators of an improvement in consumer and business confidence in the weeks leading up to and immediately following the September federal election,” Mr Colhoun said.
Investors can cheaply profit from confidence
Investors can take advantage of the strengthening economy in a number of ways. One way is to buy stocks that will, either directly or indirectly, benefit from increased sales revenue. Obvious examples include retail stores, advertisers and fund managers.
Three stocks that pay great dividends and are currently trading at modest prices are Nick Scali (ASX: NCK), Myer (ASX: MYR) and RCG Corporation (ASX: RCG), which owns and operates The Athlete’s Foot Australia and wholesaler RCG Brands. Consumers benefit directly from things such as tax and interest rate cuts but also increasing job opportunities, as it encourages us to either spend more or save.
Retailers also stand to benefit from this trend but it’s not a free ride to revenue gain. Businesses still need to advertise. Fairfax (ASX: FXJ) is one media stock that will welcome increased spending on advertising. The company has struggled to transition to digital media and this has resulted in big losses but the company is paying down debt and reacting to the market’s demands.
There are many stocks that stand to benefit from a rise in consumer and business confidence. High yielding stocks have continued to dominant the market in the past 12 months so why not have both?
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Motley Fool contributor Owen Raszkiewicz owns shares in Myer and RCG Corporation.