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Fiji Airways considers new strategy

Fiji Airways is considering new strategies to keep sales soaring. As new CEO Stefan Pichler stretches his management muscles, the company is considering new locations and new partnerships as part of an under-construction five-year plan.

The company is jointly owned by Qantas Airways (ASX: QAN) (46%) and the Fijian government, which has final say with 51% ownership. The partnership hasn’t been without its tiffs, and the new chief wants to keep plans realistic and reasonable as Fiji Airways attempts an expansion. “We don’t want to have a market share battle. The market is pretty much in a good state and a good place for all competitors there and we don’t necessarily want to shake it up,” said Pichler, according to a Sydney Morning Herald article.

For now, the airline is looking to potentially pull a code-share deal with Qantas, a step up from its current interline agreement. Major changes to Australia-Fiji routes are also “unlikely” for the time being.

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Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.

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