Qantas (ASX: QAN) is teaming up with Western Australia in a new partnership that will pour $7.65 million into promotions to sell WA to tourists near and far, with special focus on British, American, and Singaporean travellers.
According to a The Australian interview with WA Tourism Minister Liza Harvey, this latest move comes as a part of the state’s larger strategy to boost tourism 60% from $7.5 billion last year to $12 billion in 2020. For Qantas’ part, the airline has been busy solidifying its own roots at Perth Airport, where it has spent $100 million since 2009.
Qantas isn’t putting all its eggs in a WA basket, though. In addition to its latest WA deal, the airline has also penned partnerships with NSW, Queensland, and the Northern Territory. Overall, Qantas and its state partners expect to spend a grand total of $56 million over the next three years.
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Motley Fool contributor Justin Loiseau has no position in any stocks mentioned in this article. You can follow him on Twitter @TMFJLo.