MENU

New threat to banks – Coles

Supermarket retailer Coles is pitting itself against Australia’s banks, with news that the company is seeking a formal banking licence, so it can add savings accounts to its list of financial products.

The licence is likely to be held by Coles’ parent, Wesfarmers (ASX:WES), which already issues Coles’ car insurance product, and will add to its portfolio of financial services, which already includes credit cards. Coles replaced a non-branded GE credit card with its own MasterCard last year.

The move is no real surprise to many, with several senior Coles executives coming from British supermarket giant Tesco, which is regarded as the global model for supermarkets offering financial services products.

According to Internal Consulting Group’s financial services practice leader David Cartwright, who has experience with UK supermarket giant Tesco, such a move to full banking by Coles would be a logical way both to grow revenue and to better understand and tie in customers.

“In the UK, life insurance is now sold online and through Tesco and Marks & Spencer, but the aim for supermarkets is generally simple products – savings accounts, credit cards, car insurance. It looks like that is what Coles is doing,” he said. “We’re not talking complicated, sophisticated banking here.”

But the move could shake up the banks, with more than 60% of their funding currently coming from bank deposits. ANZ Bank (ASX:ANZ), Commonwealth Bank (ASX:CBA), National Australia Bank (ASX:NAB) and Westpac Banking Corporation (ASX:WBC) could be forced to go offshore to get a majority of their funding if Coles can offer a highly competitive product. Then again, bank customers tend to be ‘sticky’ and very rarely switch financial service providers, despite being able to get cheaper or better products elsewhere.

Mr Cartwright says threats can come from any industry where a company has a strong customer base, and let’s face it, Coles – and rival Woolworths (ASX:WOW) both have substantial numbers of customers.

At this stage media reports suggest Coles is well down the track in obtaining a deposit licence from the Australian Prudential Regulation Authority.

Foolish takeaway

Coles is unlikely to ever offer all the products a bank currently offers, but a small subset may force the banks to revisit how they generate revenues and where they source funds from. They will be worried if Coles manages to steal a big slice of their market share.

Interested in our #1 dividend-paying stock? Discover The Motley Fool’s favourite income idea for 2013-2014 in our brand-new, FREE research report, including a full investment analysis! Simply click here for your FREE copy of “The Motley Fool’s Top Dividend Stock for 2013-2014.”

More reading


Motley Fool writer/analyst Mike King owns shares in Woolworths.

 

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.