As investors prepare to flip their calendars to a fresh month, there's a growing case for targeting ASX 200 value shares.
At its core, value investing involves identifying companies whose shares are trading below what they are actually worth.
This is based on their underlying financial performance, assets, and long-term earning potential.
Value investing usually targets mature, blue-chip stocks rather than small-caps.
With that in mind, here are three ASX 200 stocks that could fall into this category.
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PEXA Group Ltd (ASX: PXA)
PEXA provides a digital conveyancing platform for real estate settlements in Australia. The company touts itself as offering world-first technology that facilitates near real-time tracking of settlements and faster clearance of funds.
This ASX 200 stock has struggled in 2026, falling 20% in that span.
However analysis from brokers and experts indicates this quality company has likely been oversold.
Despite falling significantly, its fundamentals still look strong.
In its most recent 3Q26 results, the company posted steady growth in transaction volume and national market penetration.
Looking ahead, it also reaffirmed NPAT guidance for FY26 at the top end of the $15m–$25m range.
Following these results, the team at Ord Minnett placed a buy rating and $20.00 price target on this ASX 200 stock.
Ord Minnett was pleased with the ongoing momentum in Australian property transaction volumes.
At the time of writing, PEXA shares are trading for around $10.70, indicating a potential 87% upside.
Guzman Y Gomez Ltd (ASX: GYG)
It has been a volatile year for Guzman Y Gomez shares.
The fast-casual Mexican food chain saw its share price fall 25% to start the year, before soaring last week on the back of news it had withdrawn from the US market.
Investors apparently saw this move as a disciplined one from management, as the company refocussed its efforts to domestic growth.
At the time of writing, GYG shares remain down 37% over the last year, and still firmly sit in undervalued territory according to experts.
Morgans has put a buy rating and $29.40 price target on this ASX 200 stock, indicating an upside potential of 52% from current levels.
Life360 Inc (ASX: 360)
Life360 is a United States-based software development company. The company's core product is a private family and friends social networking app that allows users to communicate and share their locations.
It was a stock market darling in 2025, but has since tumbled 42% year to date.
Despite this fall, Bell Potter believes the ASX 200 company has a healthy base of paid subscribers, and is strategically implementing AI into its model.
The broker has a recent price target of $33 on this ASX 200 stock, indicating an upside potential of 74%.
