Why Australia's skills shortage could be a long-term tailwind for this ASX stock

One expert suggests the ASX stock could rise 80% from here.

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Australia has a skills problem and it is not going away any time soon. 

The Hays 2026 Jobs Report confirms that accountants, teachers, engineers, and trades workers remain undersupplied relative to employer demand across the country.

The construction sector alone needs 90,000 additional workers to meet the federal government's 1.2 million home target by 2029. 

For a company that sits at the centre of how Australian employers and job seekers find each other, that backdrop should be unambiguously positive. 

Yet Seek Ltd (ASX: SEK) shares are down approximately 50% in the last twelve months, making it one of the worst performing large-cap technology stocks on the ASX this year. 

The question for investors is whether that sell-off represents a warning sign or a rare buying opportunity.

Smiling woman holding 'hiring' sign in shop.

Image source: Getty Images

What has gone wrong in the near term

The near-term headwinds are worth acknowledging. 

Job ad volumes in Australia and New Zealand dipped in the first half of FY2026 due to macroeconomic factors, including elevated interest rates, cost of living pressures, and corporate caution around headcount expansion. 

Australia's unemployment rate jumped to its highest level since late 2021 in April 2026, as reported by the ABS, as a wave of corporate redundancies pushed more workers onto the market simultaneously. 

For a business that earns revenue primarily from employers paying to advertise job vacancies, softer hiring conditions translate directly into lower ad volumes and slower revenue growth. 

That is one core reason the market has sold the stock down so aggressively this year.

But the underlying business keeps improving

Despite the volume headwinds, Seek's first-half FY2026 result demonstrated that the business model is becoming more resilient, not less. 

Revenue grew 21% to a record $765 million for the half year, driven by AI-enabled product innovations that boosted pricing and yield even as raw ad volumes softened

Seek's placement share in the Australian recruitment market now stands at 4.9 times its nearest competitor, a dominance that is almost impossible to replicate and gives the company significant pricing power regardless of short-term volume fluctuations. 

The company declared a record interim dividend of 25 cents per share, a 25% increase on the prior corresponding period.

This signals management confidence in the business trajectory despite the challenging macro backdrop. 

Seek's AI-powered platform improvements, including smarter candidate matching, automated screening tools, and dynamic pricing, are expanding the value the platform delivers to both employers and job seekers.

This in turn supports ongoing price growth without material churn.

The skills shortage thesis

The near-term softness in job ads is driven by macroeconomic cyclicality.

However, there is no structural change to Australia's underlying skills shortage. 

The Hays 2026 Jobs Report confirms that demand for skilled professionals in engineering, technology, healthcare, and construction exceeds available supply.

This is a gap that demographic trends will widen rather than close over the coming decade. 

As the RBA's hiking cycle eventually reaches its peak and business confidence stabilises, employer hiring activity should gradually recover.

Seek will be the primary beneficiary of that normalisation given its dominant market position and the absence of any meaningful competition at scale. 

Furthermore, Seek's international operations in Southeast Asia, particularly in Indonesia and Malaysia, offer a significant and largely untapped growth opportunity as those labour markets continue to formalise and digitalise. 

Citi carries a buy rating on SEEK with a price target of $26, implying upside of approximately 80% from current levels, and has acknowledged near-term headwinds while maintaining that the stock remains meaningfully undervalued at current prices. 

Foolish takeaway

Seek is not a stock for investors seeking a near-term catalyst. 

The macro headwinds are significant and the share price may remain under pressure until hiring volumes clearly recover. 

However, for patient investors with a multi-year time horizon, the combination of an unassailable domestic market position, AI-powered platform improvements, a growing international opportunity, and Australia's structural skills shortage as a persistent demand tailwind makes the current entry point worth serious consideration.

Motley Fool contributor Mark Verhoeven has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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