When I think about what type of ASX shares I want to own, I'm drawn to ones I could own for the long-term.
While the recently announced tax changes are not ideal for share investors, capital gains tax changes may not necessarily have a major negative impact if we don't sell any investments on a short-term holding basis, and instead allow the inflation indexation to become meaningful.
Let's dive into why I view the two ASX share investments below as appealing options for an ultra-long-term holding.
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Propel Funeral Partners Ltd (ASX: PFP)
Propel is one of the largest funeral providers in Australia and New Zealand. It also has 41 cremation facilities and nine cemeteries. The business can deliver long-term revenue growth thanks to three key tailwinds.
Firstly, Australia's long-term ageing demographics are, morbidly, leading to increasing demand for the business and industry as a whole.
According to Propel, death volumes are expected to rise by an average of 2.9% per year between 2026 to 2035 and then 2.4% per annum from 2036 to 2045. This can help the company's revenue for the next two decades.
Another tailwind for revenue is rising funeral costs. While this isn't likely to help profit rocket higher, it can help offset rising costs over time. Since FY15, the average revenue per funeral has increased at a compound annual growth rate (CAGR) of around 2.8%.
The third way the company is expanding its market share is through acquisitions. In the first-half of FY26, it made two acquisitions that come with a combined revenue of $4 million across six locations.
Over time, I expect the ASX share's profit margins to rise thanks to its larger scale.
iShares Global 100 ETF (ASX: IOO)
The other investment I want to tell you about is this exchange-traded fund (ETF), which invests in 100 of the largest global businesses. These are multinational, blue-chip companies that are very important to the global share market.
They can come from whichever country they're listed in – it's not a market-specific ETF. Countries with an allocation of more than 1% of the fund include the US (80.1%), the UK (4.2%), Switzerland (3%), Germany (2.6%), France (2.2%), South Korea (2%), Japan (1.8%) and the Netherlands (1.6%).
Unsurprisingly, some of the largest positions include Nvidia, Apple, Microsoft, Amazon.com, Alphabet and Broadcom.
The 100 largest businesses in the world are likely to become more profitable as time goes on thanks to their scale benefits and market power, so I think this is an attractive group of businesses to own. Some businesses in the fund may change over time as new names rise and older names fade. This isn't an ASX share exactly, but it is listed on the ASX so that we can buy exposure to shares.
Past performance is not a guarantee of future performance, but the IOO ETF has returned an average of 17.4% per year over the five years to April 2026. I believe the global growth of the companies inside the portfolio are very compelling for further long-term returns.
