After a 40% rally, what's next for this ASX steel stock?

Takeover speculation and stronger earnings continue fueling momentum.

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This $13 billion ASX steel stock is pushing higher again.

Shares in BlueScope Steel Ltd (ASX: BSL) climbed 2% to $30.96 on Thursday, hovering near 52-week highs. The ASX steel stock has now surged an impressive 40% over the past six months.

By comparison, the S&P/ASX 200 Index (ASX: XJO) has been pretty much flat during that time, with a gain of 0.6%.

So, what's the ASX steel stock getting right?

Workers at a steel making factory.

Image source: Getty Images

Takeover chatter lingers

Back in February, BlueScope received what was described as a "best and final" takeover proposal from SGH Ltd (ASX: SGH) and US-based Steel Dynamics Inc (NASDAQ: STLD) worth roughly $32.35 per share.

That followed an earlier approach in January. The board of the ASX steel stock rejected both offers, arguing they undervalued the business and its long-term prospects. But even without a deal progressing, investor interest hasn't faded.

Takeover chatter around BlueScope hasn't disappeared either. While no fresh formal bid has emerged in recent weeks, speculation continues to swirl following the rejected February proposal from SGH and Steel Dynamics. Both companies have publicly voiced frustration over the lack of engagement from BlueScope's board.

Add in BlueScope management's recent comments about remaining open to the "right" valuation, and the takeover narrative continues to linger in the background. That alone can help support a higher share price.

Unlocking hidden value

But takeover tension is only part of the story. BlueScope is also trying to unlock additional value internally. The ASX steel stock has been selling surplus land across New South Wales and Victoria while developing a broader pipeline of property projects.

That matters because these assets could generate meaningful earnings outside the core steel business. In other words, investors may be starting to recognise value that previously sat under the radar.

Some sceptics may also view this as part of a broader strategy to show the company is worth far more than recent takeover offers suggested.

Sharp turnaround, risks remain

Operationally, the business also appears stronger than in previous steel cycles.

Management has focused heavily on cost discipline, product mix improvements, and expanding higher-margin steel products. That has helped reduce some of the earnings volatility traditionally associated with the steel sector.

And recent financial results have been strong. In its latest half-year result, the ASX steel stock reported a 4% increase in revenue to $8.22 billion. Net profit after tax jumped 118% to $390.8 million for the six months to 31 December 2025.

That's a sharp turnaround and a major reason investor confidence has improved.

Still, risks remain. Steel remains a highly cyclical industry. If global construction activity or manufacturing slows, steel demand and pricing can weaken quickly.

BlueScope also faces exposure to international markets, particularly North America and Asia. That creates additional risks around currency movements, tariffs, and broader trade uncertainty.

What next for the ASX steel stock?

Analyst sentiment remains reasonably positive, although expectations appear more measured from here. According to data from TradingView, seven out of 10 analysts rate the ASX steel stock a buy or strong buy.

However, the average price target sits only slightly above current trading levels. The most bullish forecast points to $35.00 per share, implying potential upside of around 13%. That suggests much of the easy optimism may already be reflected in the share price.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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