WiseTech Global Ltd (ASX: WTC) shares have had a tough time in 2026.
The logistics software company has seen its share price fall by more than 30% year to date amid a broader tech sell-off. Much of that pressure has come from investor concerns that artificial intelligence (AI) could disrupt traditional software companies.
Is this a buying opportunity for investors?
My view is that the answer leans toward yes, though investors should be prepared for continued volatility.
Image source: Getty Images
AI fears may be missing the bigger picture
Ironically, I think the technology that has worried investors could actually strengthen WiseTech's competitive position.
The company has made it clear that AI is becoming deeply embedded in its platform and internal operations. Management believes AI will significantly increase automation, productivity, and efficiency across global logistics workflows.
In fact, WiseTech argues that the value of its ecosystem becomes even more important in an AI-driven world. Its platform sits inside complex, regulated supply chain processes used by logistics companies around the globe. That type of deeply integrated software can be difficult to replace.
Management believes AI will ultimately help the company deliver more value to customers while improving efficiency across its own operations.
A powerful global network
One of WiseTech's biggest advantages is the network it has built over decades.
The company's CargoWise platform is used by thousands of logistics companies across 193 countries and is deeply embedded in the global trade ecosystem.
This type of network creates powerful switching costs. Once a logistics company integrates a system like CargoWise into its operations, replacing it can be complex, costly, and disruptive.
That gives WiseTech a strong competitive moat and helps explain why it has historically been able to grow revenue and expand globally.
The CEO just bought WiseTech shares
Another interesting signal came recently from management itself.
WiseTech's CEO, Zubin Appoo, purchased 20,020 shares on market for just over $1 million following the end of the company's trading blackout period.
Insider buying doesn't guarantee a share price rise, but it can sometimes be seen as a sign of management's confidence. Executives usually have a deep understanding of their company's outlook, so investors often pay attention when they are willing to invest their own money.
Expect volatility
Even if the long-term story remains intact, investors should expect some bumps along the way with WiseTech shares.
Technology stocks can be sensitive to changes in sentiment, interest rates, and growth expectations. WiseTech has also been investing heavily in acquisitions, product development, a new business model, and new technology, which can create periods of volatility in earnings and share prices.
That means the share price could remain choppy in the near term.
Foolish Takeaway
WiseTech shares have fallen sharply this year, but the company still operates one of the most important software platforms in the global logistics industry.
With AI potentially strengthening its product, a powerful global network of customers, and insider buying from the CEO, I think the long-term investment case remains compelling.
For investors willing to tolerate volatility, I believe WiseTech shares could be worth buying today.
