Why this incredible ASX 200 stock could rise almost 25%

This stock could be heading much higher according to analysts at Bell Potter.

Hub24 Ltd (ASX: HUB) shares avoided the broad market weakness on Tuesday and charged higher.

The ASX 200 stock was up almost 9% at one stage before finishing the day 3% higher at $101.21.

Investors were buying the investment platform provider's shares after responding positively to the release of its latest quarterly update.

A man clenches his fists in excitement as gold coins fall from the sky.

Image source: Getty Images

Can this ASX 200 stock keep rising in 2026?

Bell Potter was impressed with the company's performance during the second quarter and remains positive on the investment opportunity here.

In response to its update, the broker said:

HUB released a solid 2Q26 update, printing the highest quarterly inflow on record, and provided similar positive comments around the pipeline. Our channel checks indicate it continues to rank first for future flow intentions.

Net inflows of $5.6bn exceeded consensus expectations of $4.7bn, reflecting solid gross inflows of $9.3bn and low outflow leakage, in what we consider to be an important quarter. Flow growth ex-transitions continue to accelerate.

Bell Potter is feeling positive on the ASX 200 tech stock's outlook, highlighting that key revenue drivers remain constructive. It adds:

Revenue drivers remain constructive, with ASX trading activity up +44% and our average FUA landing +32% 1H26 (versus +33% 1H25). We are also constructive on equity markets with average month-to-date returns of +2.0%, supportive US macro environment and a commodities boom risking some guidance parameters.

It also highlights that new features look set to strengthen its offering in the near term. Bell Potter said:

There were new features outlined that deliver further efficiencies for advisers, with a focus on developing the fresh reporting capabilities from 1Q26, and automation of transition processe[s] was expanded to better onboard and retain clients.

Time to buy

According to the note, the broker has retained its buy rating and $125.00 price target on the ASX 200 tech stock.

Based on its current share price of $101.21, this implies potential upside of 24% for investors over the next 12 months.

Commenting on its buy recommendation, the broker said:

Our Buy thesis and price target is unchanged, with the current forward multiple around average levels, factoring in FY27 visibility, leading indicators and strategic progress.

HUB is currently trading on 32x FY27 EBITDA – around medium-term averages but we see a clear pathway to achieving guidance for $148-162bn custodial FUA. Comments point to a fast start, tracking ahead on the current run-rate.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Technology Shares

A woman in a red dress holding up a red graph.
Technology Shares

I went looking for shares which could double by 2030. These 3 made my shortlist

All of these shares are in recovery mode.

Read more »

Man looking at digital holograms of graphs, charts, and data.
Technology Shares

Why experts think this ASX tech share is a compelling buy today

Experts are bullish about the prospects of this technology business.

Read more »

Businessman at his desk, looking seriously at information on his digital tablet.
Technology Shares

Xero just announced a $1 billion share buyback. Would I buy now?

Management has made a big statement about the share price, but I'm more interested in what the results reveal about…

Read more »

Man with backpack spreading his arms out and soaking in the sun.
Technology Shares

Up 53% in 6 weeks. Could WiseTech shares double from here?

The ASX tech shares are up another 1.5% on Thursday morning.

Read more »

Shocked woman reacts to news on her computer.
Technology Shares

Why are Xero shares flying 12% higher today?

Find out why investors are flocking to the stock today.

Read more »

A boy bounds after a big colourful bouncing ball in a grassy field.
Technology Shares

Life360 shares rebound 9% on Wednesday. What on earth is going on with the ASX tech stock this week?

The shares are storming higher again today.

Read more »

Happy woman working on a laptop.
Technology Shares

Why these are 3 of my favourite ASX tech shares to buy

I've been looking at three companies with strong positions in their markets and opportunities to become much bigger.

Read more »

A man with his back to the camera holds his hands to his head as he looks to a jagged red line trending sharply downward.
Technology Shares

Life360 shares have plunged on results. Why I think they're still a compelling buy

Is it time to buy the dip?

Read more »