Leading brokers name 3 ASX shares to buy today

Here's why brokers believe that now could be the time to buy these shares.

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With so many shares to choose from on the Australian share market, it can be difficult to decide which ones to buy. The good news is that brokers across the country are doing a lot of the hard work for you.

Three top ASX shares that leading brokers have named as buys this week are listed below. Here's why they are bullish on them:

Boss Energy Ltd (ASX: BOE)

According to a note out of Morgan Stanley, its analysts have upgraded this uranium producer's shares to an overweight rating with a $2.05 price target. The broker sees value in the company's shares at current levels. Particularly given its belief that its Honeymoon operation could outperform production and sales expectations. It also suspects that its costs could be lower than consensus estimates. Outside this, the broker sees a number of potential catalysts on the horizon that could support its shares. This includes updates on the Gould's Dam and Jason deposits. The Boss Energy share price is trading at $1.77 on Monday.

Mader Group Ltd (ASX: MAD)

A note out of Bell Potter reveals that its analysts have upgraded this specialised contract labour provider's shares to a buy rating with a price target of $9.00. The broker made the move on valuation grounds following a sizeable pullback in its share price. It feels this share price weakness offers investors a more attractive risk-reward proposition. Bell Potter also highlights that Mader's outlook is positive thanks to favourable trading conditions in both the Australian and North American markets. Outside this, it feels that the disclosure of the company's next five-year strategy could be a near-term catalyst for its share price. The Mader share price is fetching $8.19 at the time of writing.

Zip Co Ltd (ASX: ZIP)

Analysts at UBS have retained their buy rating on this buy now pay later provider's shares with a trimmed price target of $5.20. According to the note, the broker believes that significant share price weakness has created a buying opportunity for investors. It notes that this has been driven partly by an inquiry into the industry. However, there has been good news with President Trump calling for 10% caps on credit card interest rates. It feels that this could mean tighter conditions for credit card lending and push consumers to buy now pay later services. Though, it does concede that a lot will depend on how Zip's fees are interpreted by law makers. The Zip share price is trading at $3.04 on Monday.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Mader Group. The Motley Fool Australia has positions in and has recommended Mader Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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