Is this the best ASX 200 share to buy today?

This business has a lot of potential, according to many experts.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Experts look at a wide range of S&P/ASX 200 Index (ASX: XJO) shares for opportunities. There's one investment in particular that has attracted a lot of positive attention: Flight Centre Travel Group Ltd (ASX: FLT) shares.

The ASX travel share has consumer-focused and business-focused divisions. It's currently rated as a buy by 13 different analysts, making it one of the most popular businesses among brokers right now.

Of course, being popular doesn't necessarily mean it's going to generate the biggest returns, but numerous buy ratings could be a positive sign. Let's take a look at why Flight Centre shares look so positive.

Smiling woman looking through a plane window.

Image source: Getty Images

Rising earnings expected for the ASX 200 share

One of the most important factors in sending a share price higher is rising earnings.

Flight Centre recently increased FY26's underlying profit before tax (PBT) guidance by $10 million to a range of $315 million to $350 million, up from a range of $305 million to $340 million.

The broker UBS expects the ASX 200 share to generate $230 million of net profit in FY26. UBS expects Flight Centre to increase its net profit to $281 million in FY27, $330 million in FY28, $361 million in FY29 and $385 million in FY30.

If net profit does rise 67% between FY26 and FY30, it would be a great tailwind for shareholder returns.

UBS noted after seeing the FY26 first quarter that ongoing productivity initiatives in the corporate division is "driving efficiency improvements", with a 7% rise of total transaction value (TTV) alongside a 5% reduction of the headcount.

In the leisure segment, the business is seeing some "greenshoots" emerging in US bookings from Australia. October was the first month of growth since the quarter of the three months to March 2025.

UBS is also expecting a recovery of Asia losses, with a more stable trading climate and ongoing cost reduction and productivity benefits.

Overall, UBS is seeing signs of improvement, combined with its cruise agency acquisition.

Acquisition

The ASX 200 travel share recently announced the acquisition of Iglu, with $200 million upfront and $54 million in performance-based targets. It's the leading cruise agency in the UK.

This has diversified the leisure segment, both from increasing the northern hemisphere exposure and a bigger shift into the cruise subsegment (which now represents around $2 billion of total transaction value (TTV)).

The acquisition could boost earnings per share (EPS) by around 5% to 6% in FY27 and FY28, assuming the cruise division grows at 7% per annum.

While the negative shift in the outlook for Australian interest rates is a negative for leisure, new business wins for the corporate segment has arguably increased, according to UBS, and ongoing productivity initiatives "should continue to drive efficiency improvements".

The acquisition is expected to deliver synergies for Flight Centre, including supplier leverage, procurement and operational efficiencies.

Low valuation

According to UBS, the ASX 200 share could generate $1.08 of EPS in FY26 and $1.37 in FY27.

That means the business is currently trading at 14x FY26's estimated earnings and 11x FY27's estimated earnings.

UBS currently has a price target of $16.45 on the ASX travel share, implying a possible rise of close to 10% within the next year.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Flight Centre Travel Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Travel Shares

Happy couple looking at a phone and waiting for their flight at an airport.
Travel Shares

Is it time to buy low on these ASX travel stocks?

Here's three buy-low options.

Read more »

Couple at an airport waiting for their flight.
Travel Shares

Qantas shares dip after fresh market update puts FY26 in focus

Qantas fuel pressures look manageable as travel demand stays solid.

Read more »

Man sitting in a plane looking through a window and working on a laptop.
Travel Shares

Qantas Airways flags higher fuel costs and capacity changes in FY26 update

Qantas Airways updates investors on higher fuel costs, capacity changes, and sustained passenger demand for FY26.

Read more »

Happy young couple doing road trip in tropical city.
Travel Shares

Why is the Flight Centre share price soaring 9% on Wednesday?

Investors are piling into Flight Centre shares on Wednesday. But why?

Read more »

two business people shake hands through the glass wall of a business office with a board table and laptop computer in view between them.
Travel Shares

Flight Centre Travel Group sells Pedal Group stake for $61.7 million

Flight Centre Travel Group sells its Pedal Group stake for $61.7 million, with proceeds supporting growth in its global travel…

Read more »

Man sitting in a plane seat works on his laptop.
Broker Notes

Down 34% in 2026, are Virgin Australia shares a good buy today?

A leading analyst delivers his outlook for Virgin Australia’s beaten-down shares.

Read more »

Pilot on the phone looking distraught.
Travel Shares

Why Qantas shares nosedived 16% in March

Investors evacuated their Qantas shareholdings in March. But why?

Read more »

Happy woman trying to close suitcase.
Travel Shares

Webjet share price lifting off on CEO bombshell

Webjet shares are charging higher following unexpected leadership news.

Read more »