The pros and cons of buying Telstra shares in 2026

Let's look at both the positives and negatives of owning Telstra shares.

| More on:
A woman wearing headphones looks delighted and animated on news she's receiving from her mobile phone that she is holding close to her face.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Telstra Group Ltd (ASX: TLS) is a leading blue-chip investment opportunity in Australia, with strong market positioning and diversified operations in mobile and broadband. 
  • The company demonstrates pricing power and profitability, with a 0.6% growth in mobile subscribers and a 5% rise in mobile operating profit (EBITDA) to $5.3 billion in FY25, alongside promising future earnings projections.
  • Despite a higher P/E ratio due to a 20% share price increase, Telstra remains an attractive long-term buy with a solid dividend yield, though competitive pricing and market dynamics should be monitored.

Telstra Group Ltd (ASX: TLS) shares are one of the ways that Aussies can invest in a large blue-chip on the ASX. I think investors should consider investing in the ASX telco share at its current valuation.

The company may be best known for its mobile network, but it also has household and small business broadband customers, large enterprise customers, cybersecurity, Asia Pacific operations and infrastructure assets.

Its operations are diversified, but there's more to weigh up than just diversification. Let's dive in.

Positives

Telstra maintains an impressive market position in the mobile market, with a reputation for having the best network. It has a lot of good spectrum assets, the widest network coverage, and a status of reliability.

Being able to attract customers based on the quality of its network has given the company pricing power. It's able to charge more than competitors (and increase prices), delivering a greater return on its investments in its network than competitors.

The business has seen its subscriber count increase over the years, giving the company pleasing operating leverage. It's able to spread the cost of the network across more users, boosting profit margins. During FY25, Telstra's mobile subscribers grew 0.6% including both consumer and wholesale users, with mobile revenue rising 3% to $11 billion and operating profit (EBITDA) grew 5% to $5.3 billion.

Growing profit is one of most important things that a business can do – Telstra's mobile division is delivering the goods. I'm expecting more growth as Australia becomes increasingly digital and connected. FY25 saw earnings per share (EPS) grew 3.2% to 19.1 cents and cash EPS increased 12% to 22.4 cents.

Broker UBS projects the company's reported EPS could climb to 22 cents in FY26, 23 cents in FY27, 25 cents in FY28, 28 cents in FY29 and 31 cents in FY30. That suggests EPS could rise by 62% between FY25 to FY30, which is a great outlook.

Finally, the dividend is solid and continues to grow. UBS estimates that the dividend per share could be 21 cents in FY26, translating into a future grossed-up dividend yield of approximately 6%, including franking credits.

Negatives regarding Telstra shares

The Telstra share price has performed pleasingly for shareholders, rising around 20% in the past year. However its earnings have not risen as fast as that, resulting in a higher price/earnings (P/E) ratio.

A higher P/E ratio is not preferable, but I still think the current valuation is attractive. According to the UBS forecasts, the Telstra share price is valued at 22x FY26's estimated earnings.

I think it's also a good idea to monitor how much Telstra charges for its mobile subscriptions, to ensure Telstra remains competitive. Competition could win market share if they're able to offer deals that are cheap enough to win disgruntled customers. The company's average revenue per user (ARPU) may not grow as fast in the next three years as the last three.

But, with those aspects in mind, I still think the Telstra share price is a good long-term buy.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Telstra Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Communication Shares

A woman wearing headphones looks delighted and animated on news she's receiving from her mobile phone that she is holding close to her face.
Opinions

Forget Telstra shares, I'd buy this ASX telco stock instead

This telco is set to soar higher.

Read more »

A man wearing a colourful shirt holds an old fashioned phone to his ear with a look of curiosity on his face as though he is pondering the answer to a question.
Communication Shares

Would Warren Buffett buy Telstra shares?

Would Warren Buffett call on Telstra for a place in the Berkshire Hathaway portfolio?

Read more »

Two men and a woman sitting in a subway train side by side, reading newspapers.
Communication Shares

Which ASX media share to buy: News Corp, Nine or REA Group?

Brokers see upside for all 3 but favour one.

Read more »

A man is connected via his laptop or smart phone using cloud tech, indicating share price movement for ASX tech shares and asx tech shares
Communication Shares

Which telco challenger brand could deliver a 33% return?

Jarden picks a winner in the competitive telco sector.

Read more »

Middle age caucasian man smiling confident drinking coffee at home.
Communication Shares

$20,000 of Telstra shares can net me a $1,774 passive income!

This business is projected to deliver major income…

Read more »

A man casually dressed looks to the side in a pensive, thoughtful manner with one hand under his chin, holding a mobile phone in his hand while thinking about something.
Communication Shares

This is the stock price I would buy Telstra shares at

What is the right price for Telstra?

Read more »

A couple stares at the tv in shock, with the man holding the remote up ready to press a button.
Communication Shares

Are these 2 ASX 200 media shares a bargain?

Challenges remain, but analysts see upside for the battered stocks.

Read more »

a newsboy wearing historical costume of peaked cap and braces yells into an old fashioned megaphone while holding a newspaper in one hand, a so-called newsboy of previous eras when newsboys sold newspapers on street corners.
Communication Shares

Are Nine Entertainment or News Corp shares a better buy?

Should you accumulate these media shares at 52-week lows?

Read more »