3 buy-rated ASX 300 shares at 52-week lows

They've fallen far over the past 12 months but have buy ratings from the experts.

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Key points

  • Accent Group Ltd hit a 52-week low at 94 cents but holds a buy rating from Goldman Sachs, with a potential upside of 27% to 81%, following a 3.7% sales growth reported in their latest update.
  • REA Group Ltd shares reached a 52-week low of $189.14 but are rated accumulate by Morgans with a $247 price target, suggesting a 27% upside, supported by strong yield results despite lower listing volumes.
  • Suncorp Group Ltd shares, now at a 52-week low of $16.63, have a buy rating from UBS with a $22 price target, indicating potential 30% upside, despite lowered earnings forecasts due to increased insurance claims from weather events.

S&P/ASX 300 Index (ASX: XKO) shares are lower on Tuesday, down 0.3% to 8,551.9 points.

Here are three ASX 300 shares that have hit fresh 52-week low share prices, yet have buy ratings from the experts.

Accent Group Ltd (ASX: AX1)

This ASX 300 retail share has a market capitalisation of $565 million.

The Accent share price is 94 cents, down 1.05% on Tuesday. This is a new 52-week low.

Accent is an Australian footwear retailer that owns several popular brands.

They include The Athlete's Foot, Hoka, HypeDC, Platypus, Vans and Skechers.

After a trading update last month, Goldman Sachs reiterated its buy rating on Accent shares.

Accent revealed a 3.7% lift in sales during the first 20 weeks of FY26. This includes wholesale sales and sales from new stores.

On a same-store basis, sales were down 0.4% on the prior corresponding period.

Goldman Sachs analyst James Leigh put a 12-month price target range of $1.20 to $1.70 on Accent shares.

This implies a potential upside of between 27% and 81% in the new year.

REA Group Ltd (ASX: REA)

This ASX 300 communications share has a market capitalisation of $26 billion.

REA owns the popular realestate.com.au property listings portal.

The REA share price is $195, up 0.6%, on Tuesday.

Last Friday, the REA share price hit a new 52-week low of $189.14.

Morgans has an accumulate rating on REA shares with a 12-month price target of $247 per share.

This implies a potential upside of 27% in the new year.

After REA's 1Q FY26 trading update, Morgans commented:

REA's 1Q26 trading update benefited from a strong yield outcome (+13%), which helped to offset a softer new listings environment in the period (volumes down -8% vs the pcp).

Group revenue was A$429m (+4% on pcp), with EBITDA (ex assoc.) up 5% on pcp to A$254m.

Given REA is trading on ~42x FY26F PE (MorgansE), broadly in line with its 10-year historical average, and now with >10% TSR upside to our valuation we upgrade REA to ACCUMULATE.

Suncorp Group Ltd (ASX: SUN)

This ASX 300 financial share has a market capitalisation of $18 billion.

The Suncorp share price is $16.89, down 0.4%, on Tuesday.

Last Friday, the Suncorp share price hit a fresh 52-week low of $16.63 per share.

UBS has a buy rating on Suncorp shares with a 12-month price target of $22.

This implies a potential 30% upside over the next year for this ASX 300 insurance share.

The broker lowered its earnings forecast for Suncorp recently due to several weather events creating a rise in insurance claims.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group. The Motley Fool Australia has recommended Accent Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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