The S&P/ASX All Ords Index (ASX: XAO) closed at 8,918.7 points on Friday, up 0.075% for the week and up 2.5% over 12 months.
Experts have called out two ASX All Ords shares that they think are great buys with substantial potential upside ahead.
Let's take a look.
Suncorp Group Ltd (ASX: SUN)
The Suncorp share price tumbled to a 52-week low of $17.54 on Friday.
The ASX All Ords financial share has fallen 24% over the past 12 months.
UBS reiterated its buy rating on Suncorp shares last week despite reducing its forecast earnings for the insurer.
The broker made changes to its forecast due to a sharp increase in natural disaster claims in Australia and New Zealand.
As reported on sharecafe, UBS expects that Suncorp will exceed its FY26 catastrophe budget by $580 million.
This has led to a 31% reduction in the broker's forecast FY26 earnings per share (EPS) to 88 cents.
UBS has also reduced its EPS forecast for FY27 by 1% to $1.27 per share.
Potential mitigations may include continued increases in home and car insurance premiums during 2H FY26 and into 1H FY27.
The broker reduced its share price target from $23.15 to $22 following its earnings forecast downgrade.
The lower price target still implies a healthy potential upside of 25% over the next 12 months.
betr Entertainment Ltd (ASX: BBT)
The betr Entertainment share price hit a new 52-week low of 21 cents on Friday, down 25% over the past year.
Morgans maintained a buy rating on this ASX All Ords consumer discretionary share after its 1Q FY26 update.
The sports and racing betting group reported $363 million in turnover for the first quarter, up 27% on the prior corresponding period.
The broker said:
BETR Entertainment (BBT) reported a solid first quarter, delivering results modestly ahead of expectations across key metrics despite unfavourable sporting outcomes in September.
Turnover, gross win, and net win margins all exceeded forecasts, supported by improved customer engagement and product mix.
We take encouragement that the recent lift in brand and product investment is now translating into operating momentum.
The balance sheet remains in a strong position, providing flexibility to pursue both organic and inorganic growth opportunities.
At betr's annual general meeting last week, executive chair Matthew Tripp said:
The Company enters FY26 in its strongest position to date, with the foundations in place to support disciplined, sustainable growth…
Our key trading metrics confirm the new scale of the business with record levels of turnover and sustained growth more than one year on since the BlueBet/betr migration.
Morgans has a price target of 43 cents on betr Entertainment, implying the ASX All Ords share could double over the next year.
