If you're an avid coffee drinker, you might be familiar with consumer discretionary stock Breville Group Ltd (ASX: BRG).
It is a global coffee machine business operating Breville, Sage, Lelit and Baratza brands. It also sells other types of small kitchen appliances, as well as coffee beans through the Beanz brand.
So far in 2025, this consumer discretionary stock has battled negative consumer sentiment largely around tariff concerns.
Its share price has fallen 17% since August.
However it could be time to snap up this consumer discretionary stock. Despite a falling share price, it posted double-digit growth of revenue, as well as healthy net profit and dividend in FY25.
It seems Morgans agrees, upgrading it to a buy.
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Morgans says something's brewing
In a note out of the broker yesterday, Morgans pointed out Breville's share price has retreated following the FY25 result.
It attributed this to expectations of muted earnings growth in FY26 as the group navigates tariff-related margin pressure and an uncertain consumer discretionary backdrop.
Morgans views this weakness is more warranted for mass-market exposed peers such as Groupe SEB (SK-FRA) and Newell Brands (NWL-US). The two have delivered softer updates amid consumer demand pressure (~30% share price decline).
The broker said it believes Breville's premium positioning, strong focus on new product innovation, and leverage to the coffee category position it to better withstand these pressures.
We are encouraged by recent positive updates from peers who share key attributes with BRG, including strong new product innovation and geographic expansion (SharkNinja; SN-US), premium brand positioning (KitchenAid / Whirlpool; WHR-US) and growing coffee category exposure (both).
Buy opportunity for Breville shares
The team at Morgans upgraded this consumer discretionary stock to a buy. It views recent weakness as an opportunity to build a position in a high-quality, well-managed business, with structural coffee tailwinds.
Looking at recent price targets elsewhere, E&P Capital analyst Oliver Coulon has a 12 month price target of $41.19 on Breville shares.
If this consumer discretionary stock reached this target, it would be a 34.57% rise from today's opening price.
