This ASX 200 consumer stock could generate better than 30% returns, and has started the year well

This high-end appliance maker has had a strong start to the year, but are the shares still a bargain?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • Breville shares are up strongly on a positive trading update.
  • The company is investing in new technology, and moving manufacturing out of China.
  • E&P Capital says the company's shares are undervalued.

Shares in Breville Group Ltd (ASX: BRG) have jumped on a positive trading update, with one broker tipping they have further to run.

The company's managing director Jim Clayton told the Breville annual general meeting (AGM) on Thursday that the company was performing well both in terms of new products and markets, "and, year-to-date, positive trends continue, though the most important months of the half still lie in front of us''.

A smiling woman sips coffee at a cafe ready to learn about ASX investing concepts.

Image source: Getty Images

Top end consumers holding firm

Mr Clayton said the "premium consumer" was proving reasonable resilient, and the company's plans to avoid undue impacts from US tariffs were also shaping up well.

He said in his AGM address:

I am … pleased to report that our manufacturing diversification project is progressing well. In Phase I, we prioritised speed and quality. We are on track, and as forecasted, we will have US products representing 80% of gross profit dollars manufactured outside of China by the end of the half. In the second half, we will continue to migrate additional products as well as begin Phase II for products already moved, which is increased localisation and cost optimisation.

Breville makes the majority of its money from high-end coffee machines, with a recent research report from Citi, which surveyed coffee drinkers in several markets, predicting strong growth in the sector, in part buoyed by more people working from home.

The company is also investing in new technology, with Mr Clayton telling the AGM that Breville last month released an innovative toaster – the Eye Q – which determines whether toast is cooked properly using a visual sensor instead of relying on time alone.

Shares looking cheap

E&P Capital analyst Oliver Coulon said management's AGM addresses indicated that Breville was travelling well, while noting that the second quarter, which includes Black Friday sales and the Christmas shopping period, were responsible for about 40% of the company's annual sales.

Mr Coulon noted that while some international retailers had reported weak results recently, Breville was exposed to different, premium consumers.

Mr Coulon has a 12 month price target of $41.19 on Breville shares, compared with $31.44 on Thursday morning, up 6.8%.

If his price target is achieved, it would constitute a shareholder return of 31%, before factoring in dividends.

 Mr Coulon said the company's share price has, "underperformed meaningfully since its FY25 result''.

He went on to say:

We'd expect a bounce today in the share price on the supportive commentary, and news flow offshore that suggests the Supreme Court may be sceptical about the legality of Trump's retaliatory tariff regime.  

Breville was valued at $4.26 billion at the close of trade on Wednesday.

Motley Fool contributor Cameron England has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

A young girl hugs chickens in a barn.
Consumer Staples & Discretionary Shares

Guess which ASX 300 food stock is falling on bird flu fears?

Biosecurity alert triggers sharp drop in shares.

Read more »

Smiling young parents with their daughter dream of success.
Consumer Staples & Discretionary Shares

A2 Milk shares jump 7% on big China and special dividend news

Let's see why investors are buying this infant formula company's shares.

Read more »

A young investor working on his ASX shares portfolio on his laptop.
Earnings Results

ASX 200 stock drops on FY 2026 results

Let's see how this stock performed in FY 2026.

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Consumer Staples & Discretionary Shares

Metcash shares: FY26 profit edges lower, dividend maintained

Metcash reports a FY26 profit decline but steady dividends, with new acquisitions and stable cash flows supporting the business.

Read more »

Young man sitting at a table in front of a row of pokie machines staring intently at a laptop.
Consumer Staples & Discretionary Shares

These ASX gaming stocks are rebounding. Is it for real?

Risks remain, but brokers see substantial upside ahead.

Read more »

Young girl drinking milk showing off muscles.
Consumer Staples & Discretionary Shares

a2 Milk Company gets China approval and plans $300m dividend

The a2 Milk Company secures China approval for IMF products and plans a $300 million special dividend.

Read more »

Three women laughing and enjoying their gambling winnings while sitting at a poker machine.
Consumer Staples & Discretionary Shares

Why is this ASX gambling stock jumping 15% today?

A drawn-out legal process, including huge fines, has drawn to a close.

Read more »

A woman in a red dress holding up a red graph.
Consumer Staples & Discretionary Shares

Which ASX 200 share is surging more than 10% higher on buyback news?

Cost-saving measures are also paying off.

Read more »