Buy CSL and these dirt cheap ASX 200 blue chip shares at 52-week lows

These shares are down in the dumps but analysts think they could be buys.

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Key points

  • A leading healthcare company at 52-week lows offers value due to its strong track record and growing product demand, with analysts recommending a buy and setting a significant price target.
  • A top premium wine company, despite challenges in key markets, is seen as undervalued due to its strong brands and growth strategy, with analysts giving it a buy rating and notable price target.
  • A major supermarket chain near 52-week lows presents a buying opportunity due to its market strength and brand loyalty, with analysts setting a favourable buy rating and price target.

Periods of weakness often create opportunities for long-term investors.

Right now, despite the market being close to a record high, a handful of high-quality ASX 200 blue chip shares are trading at or near 52-week lows.

Here are three that analysts think could be dirt cheap and bargain buys today.

CSL Ltd (ASX: CSL)

CSL is one of Australia's true global healthcare champions. The ASX 200 blue chip share develops and markets plasma therapies, vaccines, and specialty treatments that improve and save lives around the world.

Despite its enviable long-term track record, CSL shares have come under heavy selling pressure, dropping to 52-week lows this month. Investors are worried about short-term margin pressures and plans to spin off its CSL Seqirus business.

But history suggests CSL has the resilience to push through these hurdles. Its R&D pipeline remains robust, demand for plasma products is rising, and management continues to target sustainable long-term growth. For patient investors, today's weakness could be an opportunity to buy into one of the ASX's highest-quality stocks at a discount.

Morgans thinks its shares are cheap It has a buy rating and $293.83 price target on them.

Treasury Wine Estates Ltd (ASX: TWE)

Another blue chip ASX 200 share that could be a buy is Treasury Wine Estates. It is one of the world's largest premium wine companies, with a portfolio that includes Penfolds, Wolf Blass, and 19 Crimes.

Its shares have also sunk to fresh 52-week lows, as investors fret over challenges in its U.S. business and slower-than-hoped recovery in China.

Yet Treasury still boasts world-class brands and a clear strategy to premiumise its portfolio and drive higher margins. With the China market reopening and its global distribution footprint growing, there's a long runway for future earnings growth. Investors prepared to wait out the current softness may find Treasury Wine Estates well placed to rebound over the long haul.

Morgans is also positive on this stock and has a buy rating and $10.10 price target on its shares.

Woolworths Group Ltd (ASX: WOW)

Finally, Woolworths is the country's largest supermarket operator, serving millions of Australians every week. The ASX 200 blue chip share has long been a favourite of defensive investors thanks to its stable earnings and reliable dividends.

Even so, Woolworths shares are languishing near 52-week lows. Margin pressures, the loss of market share, and a tough consumer environment have weighed on sentiment. But the company's strong market position, scale advantages, and brand loyalty mean it remains a cornerstone of Australia's retail landscape.

Over the long term, Woolworths' ability to pass on costs, invest in digital operations, and maintain steady cash flow arguably makes it a quality blue chip at an unusually attractive price.

Ord Minnett sees its share price weakness as a buying opportunity. It recently put a buy rating and $33.00 price target on its shares.

Motley Fool contributor James Mickleboro has positions in CSL and Treasury Wine Estates. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended CSL. The Motley Fool Australia has recommended CSL and Treasury Wine Estates. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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