Super Retail Group posts record sales in FY25, lifts dividends

Super Retail Group posted record FY25 sales, higher online revenue, and announced both ordinary and special dividends.

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The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the company released its full-year FY25 results, highlighting record group sales of $4.1 billion, up 4.5%, and a final fully franked dividend of 34 cents per share, plus a 30 cent special dividend.

What did Super Retail Group report?

  • Group sales rose 4.5% to $4.1 billion
  • Normalised net profit after tax (NPAT) down 4% to $232 million
  • Statutory NPAT down 8% to $222 million
  • Segment EBIT steady at $400 million
  • Fully franked final ordinary dividend of 34 cents, and special dividend of 30 cents per share
  • Online sales grew 8% to $524 million, now 13% of total sales

What else happened in FY25?

The company expanded its store network, opening 31 new stores and closing 8, with a net increase of 23 locations across Supercheap Auto, rebel, BCF, and Macpac. Digital investment continued, with Click & Collect accounting for almost half of online sales and ongoing improvements in omni-channel fulfilment, including a new distribution centre in Victoria.

Super Retail Group's active club membership base jumped by 1 million to 12.5 million, with loyalty programs playing a key role in driving repeat business. Team engagement hit an 81 score, and the company significantly improved workplace safety, reducing its injury frequency rate from 14.5 to 12.1.

What did Super Retail Group management say?

Commenting on the result, Group Managing Director and Chief Executive Officer Anthony Heraghty said:

Super Retail Group delivered a solid financial performance in FY25 with another year of record sales despite a challenging retail environment and heightened competitive activity.

Our store investments including the expansion of our network and refurbishments, contributed to revenue growth in the period. Like-for-like growth across the portfolio was mixed, with a strong performance from BCF, a solid result from rebel and softer outcomes for Supercheap Auto and Macpac. Pleasingly, growth accelerated for all four brands in the second half.

What's next for Super Retail Group?

Looking ahead, the group has started FY26 positively, with like-for-like sales up 3.1% and total sales up 5% in the first seven weeks. The company plans to open 23 new stores and invest $155 million in capital expenditure in FY26, targeting further network growth, distribution centre completion, and digital capability upgrades.

Super Retail Group is also focused on rolling out a new payroll and HR system and managing duplicated costs as it completes the transition to its new distribution centre. Loyalty and customer engagement remain at the forefront, with fresh programs already launched and more planned.

Super Retail Group share price snapshot

In the past year, the Super Retail Group shares have risen 1%, compared to a 11% increase for the S&P/ASX 200 Index (ASX: XJO).

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Motley Fool contributor Laura Stewart has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Super Retail Group. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips. This article was prepared with the assistance of Large Language Model (LLM) tools for the initial summary of the company announcement. Any content assisted by AI is subject to our robust human-in-the-loop quality control framework, involving thorough review, substantial editing, and fact-checking by our experienced writers and editors holding appropriate credentials. The Motley Fool Australia stands behind the work of our editorial team and takes ultimate responsibility for the content published by The Motley Fool Australia.

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