Where I'd invest $20,000 into ASX 200 shares now

Analysts think these shares would be good destinations for a $20,000 investment.

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With the ASX 200 recently hitting fresh highs, some investors might be wondering if it's still a good time to put money to work.

While short-term market moves are unpredictable, the long-term potential of quality ASX 200 shares remains intact — especially for those with a multi-year investment horizon.

If I had $20,000 to invest into ASX 200 shares today, I'd be looking for businesses with strong market positions, clear growth prospects, and the ability to deliver strong returns.

Here are three that analysts think fit the bill.

CSL Ltd (ASX: CSL)

CSL could be a great ASX 200 share to buy. It is a global leader in blood plasma therapies, vaccines, and other biopharmaceutical products.

But the company is never one to rest on its laurels and invests heavily in research and development each year. This means it has a product pipeline with significant commercialisation potential that could drive growth long into the future.

Bell Potter has a buy rating and $305.00 price target on its shares.

Macquarie Group Ltd (ASX: MQG)

Another ASX 200 share that could be a buy with the $20,000 is Macquarie.

It is a diversified financial services giant with operations spanning asset management, banking, commodities trading, and infrastructure investment.

Its global reach and expertise in specialist markets have allowed it to deliver strong returns through different market cycles. And while its earnings can fluctuate year to year, Macquarie's long-term track record is outstanding, and it has a habit of returning excess capital to shareholders through dividends and buybacks. For investors seeking both income and growth, Macquarie offers a compelling mix.

Old Minnett currently has an accumulate rating and $245.00 price target on its shares.

Xero Ltd (ASX: XRO)

Xero could be an ASX 200 share to buy with the $20,000. It is a leading provider of cloud-based accounting software for small and medium-sized businesses. Its platform has become an essential tool for managing invoicing, payroll, and compliance, with over 4 million subscribers worldwide.

The company has been growing rapidly by expanding into new markets, adding features, and integrating with a broad ecosystem of third-party apps. As more businesses move to the cloud and seek digital solutions, Xero is well positioned to continue its long growth runway. Especially given a recent acquisition in the United States which strengthens its offering and leaves it well-positioned for growth in this key market over the next decade.

Morgan Stanley has an overweight rating and $235.00 price target on its shares.

Motley Fool contributor James Mickleboro has positions in CSL and Xero. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended CSL, Macquarie Group, and Xero. The Motley Fool Australia has positions in and has recommended Macquarie Group and Xero. The Motley Fool Australia has recommended CSL. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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