Netflix: Strong sales and wider margins

In the second quarter, Netflix reported 16% year-over-year revenue growth and beat bottom-line expectations.

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This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Here's our initial take on Netflix's (NASDAQ: NFLX) fiscal 2025 second-quarter financial report.

Key Metrics

Metric Q2 2024 Q2 2025 Change vs. Expectations
Revenue $9.56 billion $11.08 billion 16% Beat
EPS $4.88 $7.19 47% Beat
Free cash flow $1.21 billion $2.27 billion 87% n/a
Shares outstanding 439.7 million 434.9 million -1% n/a

Netflix Turns In a Solid Performance

Wall Street had high expectations for Netflix heading into its second-quarter report, especially after a significant earnings beat in the first quarter. Analysts were expecting a 15% year-over-year increase in revenue and 45% EPS growth.

Although expectations were lofty, Netflix managed to beat on both the top and bottom lines. Operating margin expanded by 7 percentage points compared to the same period last year, and free cash flow increased by an impressive 87%.

Most of the growth is coming from Netflix's higher prices, as the company increased its membership plan costs in January. Also in the report, Netflix mentioned that the rollout of the Netflix Ads Suite, its proprietary ad tech platform, has been completed. Management says that it expects to roughly double ads revenue in 2025, but it is likely to become a more significant part of the company's top line in 2026 and beyond. Revenue growth was strong in all of the company's regions, especially in the Asia-Pacific region, where revenue increased 24% year over year.

During the second quarter, Netflix spent $1.6 billion on share buybacks, and still had $8.2 billion in cash on the balance sheet.

Looking ahead, Netflix expects 17.3% year-over-year revenue growth in the third quarter, although management expects operating margin to decline significantly. As management said, "Similar to past years, we expect our operating margin in the second half of 2025 will be lower than the first half due to higher content amortization and sales and marketing costs associated with our larger second half slate." The company increased its full-year revenue guidance by $1 billion at the midpoint of the range.

Immediate Market Reaction

Netflix stock was trading slightly lower after hours, but not by much. As of 4:15 p.m. ET, Netflix shares were trading about 1% lower. Although the quarter looked strong and revenue guidance was raised, shareholders may have profitability concerns for the second half of the year. It's worth noting that this reaction was before management's earnings call, which is scheduled for later in the afternoon.

What to Watch

As mentioned, Netflix's ad platform was recently completed, so any insights on ad revenue in the third and fourth quarters of the year will be important to watch.

In addition, Netflix has some highly anticipated content set to be released in the second half of the year, such as the final season of Stranger Things and Happy Gilmore 2 and the live Canelo-Crawford boxing match, so it will be interesting to see if that boosts new subscribers.

Helpful Resources

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Matt Frankel has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Netflix. The Motley Fool Australia has recommended Netflix. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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