I think these 2 cheap ASX shares are buys for value investors in July

Here's why these stocks look like bargains to me…

| More on:
Smiling couple looking at a phone at a bargain opportunity.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The ASX stock market is full of potential opportunities. Some have large dividend yields, some have rapidly growing earnings, and some are cheap ASX shares.

Normally, I'd highlight ASX stocks like GQG Partners Inc (ASX: GQG), Rural Funds Group (ASX: RFF) and Bailador Technology Investments Ltd (ASX: BTI), but there are a number of other opportunities to take advantage of.

The first cheap ASX share I'll highlight has fallen heavily from its recent high, while the second is a fund that aims to target high-quality shares that are trading cheaper than their underlying value. Let's look at each of those.

Siteminder Ltd (ASX: SDR)

Siteminder describes itself as a global software leader serving the hotel industry, helping hoteliers expand and optimise distribution.

Aside from being a great business, one of the main reasons the Siteminder share price seems like an appealing cheap ASX share is because it has dropped 25% since the start of the year. That's a lot cheaper for a business that wants to deliver organic annual revenue growth in the medium-term of at least 30%.

Siteminder says one of its key success drivers has been its transaction product adoption. The transaction product uptake has increased by 26 times since FY18, at a low incremental cost.

The business has also demonstrated a lot of profit margin improvement potential. Revenue has grown at three times the growth rate of operating costs since FY22. Revenue per headcount has improved 36% since FY22, while operating costs per headcount has reduced by 25% since FY22 in real terms.

I think the cheap ASX share has great potential to deliver market-beating returns from here, particularly if it's able to continue growing profit margins and deliver revenue growth at the target 30% per year.

VanEck Morningstar Wide Moat AUD ETF (ASX: MOAT)

The other investment I want to highlight is this exchange-traded fund (ETF) which targets some of the best US shares.

It aims to find businesses that have economic moats, or competitive advantages that are expected endure for at least 20 years. This means the respective businesses could continue to make impressive profits for many years to come.

How does cheap investing fit in? Firstly, I'm calling this a cheap ASX share because it can be bought on the ASX, and it aims to invest in the competitively advantaged businesses when Morningstar believes they're trading at a price lower than their underlying value.

Some of the current businesses in the portfolio include Estee Lauder, Boeing and Applied Materials.

Impressively, this fund has delivered an average return per annum of 13.3% over the past five years, though past performance is not a guarantee of future returns.

Motley Fool contributor Tristan Harrison has positions in Bailador Technology Investments, Rural Funds Group, and SiteMinder. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Applied Materials, Bailador Technology Investments, and SiteMinder. The Motley Fool Australia has positions in and has recommended Rural Funds Group and SiteMinder. The Motley Fool Australia has recommended Bailador Technology Investments, Gqg Partners, and VanEck Morningstar Wide Moat ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Cheap Shares

A kid stretches up to reach the top of the ruler drawn on the wall behind.
Cheap Shares

2 undervalued ASX shares worth buying today

These quality ASX 200 stocks could offer 50-75% upside.

Read more »

A man thinks very carefully about his money and investments.
Cheap Shares

The 3 best undervalued ASX shares I'd pick up in January

3 high-quality ASX shares look undervalued as short-term concerns create potential long-term opportunities.

Read more »

A group of business people pump the air and cheer.
Cheap Shares

Still under $30, these wealth-builders may not stay cheap for long

Want to buy quality when it is cheap? Check out these options.

Read more »

Two people jump and high five above a city skyline.
Cheap Shares

2 beaten-down ASX shares to consider before they recover

These shares were sold off in 2025. Could they rebound in 2026?

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Cheap Shares

2 ASX shares these experts rate as a buy right now

Experts think these stocks are underrated buys.

Read more »

Woman dining at a table with oversized fork and knife in the hospitality industry.
Cheap Shares

Why I think this ASX small-cap stock is a bargain at $2.55

This stock looks eggcellent value to me.

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Cheap Shares

Could these ASX 200 losers be among the best shares to buy in 2026?

Is the stage set for a big rebound from these shares this year?

Read more »

A man has a surprised and relieved expression on his face.
Cheap Shares

3 phenomenal ASX stocks that could double in 2026

Analysts think these stocks could be dirt cheap after a difficult time in 2025.

Read more »