Are Coles or Woolworths shares a better buy?

Which of these two supermarket businesses is more attractive?

| More on:
A couple in a supermarket laugh as they discuss which fruits and vegetables to buy

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Owners of Coles Group Ltd (ASX: COL) shares and Woolworths Group Ltd (ASX: WOW) shares have both seen their companies report results recently. The numbers of the two businesses were markedly different.

Towards the end of 2024, Woolworths suffered industrial action at some of its distribution centres, which hurt sales and increased costs. While that was detrimental for Woolworths, it seems to have benefited Coles.

While the two businesses are largely similar, there are differences between them. Coles still has its liquor division (including Liquorland, Vintage Cellars, and First Choice), but Woolworths doesn't. On the other hand, Woolworths owns a business-to-business (B2B) food segment, BIG W, and is the majority owner of PETstock.

Financial performance

The reports for the first six months of FY25 showed Coles' recent performance superior to Woolworths.

Coles reported that total sales grew 3.7% to $23 billion (with supermarket sales up 4.3%), underlying operating profit (EBITDA) increased 12.5% to $2.1 billion, underlying net profit increased 6.4% to $666 million, statutory profit reduced 2.2% (due to costs related to its new automated warehouses), and the interim dividend per share rose 2.8% to 37 cents.

On the other hand, Woolworths reported growing total sales by 3.7% (with Australian supermarket sales up 2.7%), underlying EBITDA declining 4% to $2.96 billion, underlying net profit falling 20.6% to $739 million, and statutory net profit improving $1.5 billion to $739 million.

On the underlying numbers, it's clear that Coles performed stronger out of the two.

Outlook

Those HY25 numbers are now the past. Ongoing trading performance is now the most important factor for both businesses.

In the first seven weeks of the second half of FY25, Woolworths Australian food sales grew by 3.3% thanks to "a more stable trading environment following the recovery from industrial action, cycling lower growth in the prior year, a collectibles program and ongoing e-commerce growth."

Coles said in the first seven weeks of the third quarter of FY25, sales rose by 3.4% despite cycling a "very strong" FY24 third quarter. Coles said customers "remain value-conscious" with its exclusive brand portfolio continuing to grow.

While the sales growth is a similar rate, Coles seems to be winning with its outlook too.

Financial metrics

The broker UBS predicts ongoing progress for Coles over the rest of FY25, while Woolworths could see a decline.

UBS projects Coles' profit could rise to $1.12 billion, which could fund an increase in the dividend to 72 cents. At the current Coles share price, it's trading at under 24x FY25's estimated earnings.

The broker forecasts Woolworths' profit could fall close to $300 million to $1.4 billion in FY25, and the dividend per share could be cut to 90 cents per share. That puts the current Woolworths share price at 26x FY25's estimated earnings.

Coles shares are still cheaper, and it's performing financially better – it'd be my pick compared to Woolworths shares.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Coles Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Smiling man sits in front of a graph on computer while using his mobile phone.
Broker Notes

2 ASX shares highly recommended to buy: Experts

A lot of analysts rate these ASX shares as a buy.

Read more »

Two smiling work colleagues discuss an investment at their office.
Broker Notes

Morgans says to buy these two ASX shares

These ASX shares are worth monitoring according to Morgans.

Read more »

Smiling man with phone in wheelchair watching stocks and trends on computer
Share Market News

5 things to watch on the ASX 200 on Thursday

It looks set to be a positive day of trade for Aussie investors.

Read more »

A male electricity worker in hard hat and high visibility vest stands underneath large electricity generation towers as he holds a laptop computer and gazes up at the high voltage wires overhead.
Broker Notes

Ord Minnett tips 40% upside for this ASX utilities stock

The wealth management firm has an optimistic view on this struggling stock.

Read more »

A man leaps from a stack of gold coins to the next, each one higher than the last.
Broker Notes

Up 131% since February, why this ASX All Ords gold share is forecast to more than double again

A leading broker expects this surging ASX gold stock to leap another 150%. But why?

Read more »

3 children standing on podiums wearing Olympic medals
Share Gainers

Here are the top 10 ASX 200 shares today

It was a rather woeful Wednesday session for the ASX today.

Read more »

A male sharemarket analyst sits at his desk looking intently at his laptop with two other monitors next to him showing stock price movements
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A wad of $100 bills of Australian currency lies stashed in a bird's nest.
Broker Notes

Up 40% in a year, why Macquarie expects this ASX 200 dividend stock to keep outperforming in 2026

Macquarie forecasts more outperformance from this fast-rising ASX 200 dividend stock.

Read more »