Why this broker just put a buy rating on Coles shares

Coles Group Ltd (ASX: COL) shares have been on fire over the past 12 months. During this time, the supermarket …

Coles Group Ltd (ASX: COL) shares have been on fire over the past 12 months.

During this time, the supermarket giant's shares have risen by a massive 22%. This is stronger than the impressive 14.4% gain recorded by the ASX 200 index over the same period.

This has left the company's shares trading within a whisker of a record high.

Does this mean that its gains are now over or can its shares keep rising? Let's see what one leading broker is saying about the company.

A man pushes a supermarket trolley with phone in hand down a supermarket aisle looking at the products on the shelves.

Image source: Getty Images

Is it too late to buy Coles shares?

According to a note out of Bell Potter, its analysts believe that the supermarket operator's shares are still good value and could even deliver strong returns for investors over the next 12 months.

This morning, the broker revealed that it has initiated coverage on the company's shares with a buy rating and $21.55 price target.

Based on its current share price of $19.19, this implies potential upside of 12.3% for investors over the next 12 months.

In addition, Bell Potter is forecasting a fully franked 3.5% dividend yield in FY 2025. This stretches the total potential return on offer with Coles shares to almost 16%.

Why is it bullish?

Bell Potter highlights that Coles has delivered solid dividend growth in recent years. The good news is that it expects this trend to continue thanks to business improvement initiatives. It explains:

Since FY20 COL has generated CAGR earnings growth of 3.7% p.a. while paying out 81% of cumulative profits in dividends, achieving 4.2% p.a. growth in dividends over that period. Looking forward, we anticipate delivery on business improvement initiatives (Simplify & Save) and delivery of targeted returns on recent capital initiatives to drive continued growth in earnings and dividends through to FY27e.

In light of this and its attractive valuation compared to Woolworths Group Ltd (ASX: WOW), Goldman feels that now could be the time to snap up Coles' shares. The broker adds:

We initiate coverage with a Buy rating. While we see FY25e as a year of consolidation on a reported basis, we see COL as providing an attractive earnings growth profile through to FY27e on an underlying basis, with high levels of cash generation supporting growth in dividends. In addition, at 9.1x FY25e EBITDA, COL continues to reflect relative value compared to WOW (~5% discount).

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Coles Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Broker Notes

A happy group of workers around a table raise their arms in the air as though celebrating a work achievement. One woman is on her feet with her arm raised in the air in a fist-pumping action.
Broker Notes

Viva Energy, Codan, AMP shares reach 52-week highs: How much higher can they go?

Here's what brokers expect next.

Read more »

Red percentage sign in front of a chart.
Broker Notes

Where to invest as interest rates charge higher

A hike next week is all but locked in.

Read more »

Three people run in a race through deep mud and puddles of water.
Broker Notes

Buy, sell, hold: AMP, Wesfarmers, Woodside shares

Find out what brokers tip next for these ASX 200 shares.

Read more »

A jockey gets down low on a beautiful race horse as they flash past in a professional horse race with another competitor and horse a little further behind in the background.
Broker Notes

RBC Capital Markets thinks Tabcorp shares could go how high?

These shares are looking like a good bet.

Read more »

Woman holding her glasses and looking at her laptop.
Broker Notes

Down 65%: Is it a good time to buy this exciting ASX tech stock?

Bell Potter has given its view on this stock after a significant pullback.

Read more »

Man working on a laptop from home.
Broker Notes

Is this ASX 200 share a bargain after crashing to $12?

Bell Potter has given its verdict on this beaten down stock.

Read more »

A panel of formidable business people stand in a group with serious looks on their faces as if in judgement of what's before them.
Broker Notes

Buy, hold, sell: Regal Partners, HomeCo Daily Needs REIT, APA Group shares

We review three fresh buy, hold, and sell calls from expert market analysts. 

Read more »

Buy and sell written on red dice on top of stock market charts.
Broker Notes

Up 98%: Are CSL shares now a buy, hold or sell?

A leading expert provides his forecast for CSL’s rocketing shares.

Read more »