The S&P/ASX All Ordinaries (ASX: XAO) is going through some volatility in September. And a few insiders have jumped on the better value that's on offer from ASX All Ords shares.
The market is normally wary when a director sells shares. While there may be a legitimate reason for the sale, such as a large tax bill or a property purchase, it can cause a worry that some bad news is incoming.
However, there may only be one good reason for an investment – they think it's good value.
So, let's look at which businesses have received the financial backing of leadership figures.
Endeavour Group Ltd (ASX: EDV)
The operator of Dan Murphy's, BWS, and numerous hotels has seen a significant decline over the past two years. The ASX All Ords share is down by 40% since August 2022.
On 2 September 2024, 4,836 non-executive director (NED) equity plan share rights were vested and converted into ordinary Endeavour shares (purchased on-market) by independent director Joanne Pollard at a price of $5.17 per share for a total value of approximately $25,000.
It was a similar event for independent Endeavor director Duncan Makeig. On 2 September 2024, 4,827 NEV equity plan share rights were vested and converted into ordinary shares for $5.18 per share, purchased on-market for a total value of approximately $25,000.
At the time of writing, Endeavour shares are up 1% today.
Dicker Data Ltd (ASX: DDR)
Dicker Data describes itself as a technology hardware, software and cloud distributor business. It acts as the distributor for numerous computer and technology brands.
In the last six months, the Dicker Data share price is down by around 25%.
Mary Stojcevski's investment entity decided to buy 5,000 Dicker Data shares on 3 September 2024 for $9.19 per share. That's a total investment of approximately $46,000.
Vladimir Mitnovetski purchased 5,000 Dicker Data shares directly on 4 September 2024 for $9.10 per share at a total cost of approximately $45,500.
At the time of writing, the ASX All Ords share is up slightly by 0.1% today.
Pilbara Minerals Ltd (ASX: PLS)
Pilbara Minerals is one of the largest ASX lithium shares, with its large Pilgangoora project.
In the last six months alone, the Pilbara Minerals share price is down by close to 40%.
Stephen Conlon, the spouse of non-executive chair Kathleen Conlon, has bought another 30,000 Pilbara Minerals shares, bringing his total holding to 81,733 shares.
The cost of the investment on September 2 2024 was $85,800, so the cost per share was approximately $2.86. That means the ASX All Ords share is down more than 10% since this investment just a few days ago.
