Has the Zip share price 'risen too rapidly'?

This expert is telling us to take Zip's profits off the table.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

If you haven't taken a look at the Zip Co Ltd (ASX: ZIP) share price recently, you might be in for a bit of a shock. Zip, the ASX buy now, pay later (BNPL) stock that took the ASX by storm a few years ago, had an exceptionally rough few years following its stunning 2020.

Since peaking at over $12 a share back in early 2021, investors have endured a precipitous collapse of capital. By mid-2022, the BNPL stock was under 50 cents a share, which was succeeded by a new 52-week low of just 26 cents a share in October 2023.

But ever since then, the Zip share price has staged a stunning recovery. At market close on Tuesday, Zip finished trading at $1.29 a share, up 7.53%. That came after the company hit $1.60 a share back in March.

As it stands today, Zip shareholders have enjoyed a 107.26% return year to date, as well as a gain of 157% over the past 12 months.

Check all of that out for yourself below:

This recovery for the Zip share price can be put down to a number of positive updates from the company.

Most recently, investors appear to have been buoyed by Zip's April quarterly update, which revealed a 14.6% rise in transaction volumes, as well as a 26.6% rise in quarterly revenues to $219.2 million.

So there would be more than a few Zip shareholders that would have welcomed these gains with gusto. However, one ASX expert is urging caution on the Zip share price moving forward.

A young boy with a sombre face looks down at the zip fastener at the bottom of his jacket as he concentrates on unfastening the clasp.

Image source: Getty Images

ASX expert gives Zip share price a sell rating

As reported by The Bull, John Athanasiou of Red Leaf Securities has just issued the Zip share price with a 'sell' rating. Athanasiou doesn't like the look of what he sees in the BNPL stock right now. He cited valuation concerns and inflationary pressures in Zip's key markets for his negative view. Here's what Athanasiou had to say in full:

Revenue of $219.2 million in the third quarter of fiscal year 2024 was up 26.6 per cent on the prior corresponding period. The revenue margin improved to 9.1 per cent. The shares have risen from 59 cents on January 3 to trade at $1.185 on June 6.

We believe the share price has risen too rapidly and is trading at a premium. We're also concerned about inflationary pressures in the US impacting consumer spending. Investors may want to consider taking a profit at these levels.

That strikes a starkly different tone from the positive broker opinion we covered back in April. At the time, we went through the bullish views of ASX broker UBS. UBS maintained a buy rating on the Zip share price following its April quarterly results. That was alongside a 12-month share price target of $1.55.

Only time will tell which of these two ASX experts is on the money regarding this BNPL stock. They can't both be right.

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Zip Co. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

A bearded man holds both arms up diagonally and points with his index fingers to the sky with a thrilled look on his face.
Share Market News

Prediction: Zip shares could fly another 121% higher

Find out why analysts think the shares can rally even higher.

Read more »

Three woman pulling faces.
BNPL shares

3 reasons to buy Zip shares

Some brokers see upside of up to 122%.

Read more »

Person using a calculator with four piles of coins, each getting higher, with trees on them.
BNPL shares

Experts think the Zip share price can rise 48% in a year!

Experts are bullish on the prospects for the buy now, pay later stock.

Read more »

Happy woman shopping online.
BNPL shares

Up another 9%, how much higher can Zip shares go?

Zip is up 36% in the past 5 days and some experts think it can still double in value.

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

$10,000 invested in Zip shares one month ago is now worth…

Zip shares have come roaring back in recent weeks, smashing short sellers and delighting stockholders.

Read more »

A young man sitting at an outside table uses a card to pay for his online shopping.
BNPL shares

Why are Zip shares rocketing 24% today?

This buy now pay later provider released a strong update this morning.

Read more »

A man in a suit looks surprised as he looks through binoculars.
BNPL shares

Why are Zip shares flying 9% higher today?

Find out what brokers are tipping for Zip shares over the next year.

Read more »

A boy with sad eyes pulls the zip over his mouth and nose while doing up a large jacket where the collar stands up at head height.
BNPL shares

Zip shares plunge again after yesterday's 19% surge. Here's what changed

Zip shares tumble as ceasefire hopes fade and volatility returns.

Read more »