2 ASX companies dominating their niches

Here are two ASX shares I think are punching above their weight in the global market.

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With a population of just around 26 million, Australia boasts a surprising number of companies making big waves on the global stage.

In this article, I'll explore the success stories of two Australian companies that have surpassed expectations in their respective niches.

These companies not only command significant market share but also showcase remarkable innovation and resilience in competitive environments.

From ground-breaking technologies to rock-solid business models, they've proven themselves as top performers, presenting investors with enticing opportunities for long-term growth.

Join me as I delve into the journeys of two ASX-listed companies that have firmly cemented their positions as industry leaders.

Audinate Group Ltd (ASX: AD8)

Audinate is an Australian technology company, specialising in digital audio networking solutions, also known as audiovisual (AV) technology. Founded in 2006, Audinate has become a global leader in the industry with its innovative 'Dante' networking technology.

Dante technology revolutionises the way audio is transmitted and managed in various applications, including live sound, broadcast, education, and commercial uses. Dante replaces old-school analogue cable AV connections with a digital computer network.

The company operates in 13 countries, including Australia, the US, the UK, and Japan.

In the audio devices market, there are currently over 4,000 Dante-enabled products from more than 600 manufacturers, being used in 5 million devices worldwide. On the video side, more than 50 manufacturers have licensed Dante AV, with over 75 products available on the market.

The company reported a strong 1H FY24 report, with revenues soaring approximately 48% to US$30.4 million. Its net profit after tax improved to US$4.7 million in 1H FY24 after recording a net loss of US$0.4 million in 1H FY23.

The Audinate share price continued to strengthen for about a month after the half-year results. However, from there, it has dropped by around 29% to $16.49 as of today.

A number of brokers hold bullish views on Audinate shares. Morgan Stanley maintains its overweight rating and $22.00 price target, while UBS has a buy rating and a $22.80 price target for Audinate shares.

Pro Medicus Ltd (ASX: PME)

Regarding international triumphs, another standout is Pro Medicus, an Australian med-tech company, making waves worldwide, particularly in the US market.

Established in 1983, Pro Medicus has grown to become a key player in the global healthcare sector. It provides cutting-edge software platforms that streamline medical imaging processes and improve patient care.

Pro Medicus' flagship product, Visage Imaging, helps medical professionals improve the efficiency and accuracy of medical imaging interpretation. By leveraging cloud-based technology and artificial intelligence (AI), Pro Medicus continues to set new standards in medical imaging.

The company is doing very well, adding new contracts every month, but the story might get even better with its AI angle according to Goldman Sachs. As my colleague James covered, the analyst highlighted in a recent report:

PME is generating revenue from its Visage breast density AI algorithm (developed via a partnership with Yale) today, and we see the potential value for AI to be significant with adoption driven by improved accuracy and clinical outcomes. We forecast AI to comprise 9% of PME's revenue by FY30E (from <1% in FY25E), with upside if PME achieves faster AI attach penetration, higher price per scan, and a greater proportion of algorithms developed in-house where no royalties are paid to a partner.

High quality often comes with an expensive price tag. At the time of writing, Pro Medicus shares are trading close to all-time highs at $128.06.

Foolish takeaway

Here I've reviewed two ASX companies excelling in their respective niches. With innovative technologies, they could offer enticing opportunities for long-term growth, in my opinion.

Motley Fool contributor Kate Lee has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Audinate Group and Pro Medicus. The Motley Fool Australia has positions in and has recommended Audinate Group. The Motley Fool Australia has recommended Pro Medicus. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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