Super Retail share price falls 5% on difficult trading update

Investors are reacting negatively to a not-so-super update.

| More on:
Man on a laptop thinking.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Super Retail Group Ltd (ASX: SUL) share price is down 5% after the retailer announced a trading update for the second half of FY24.

Super Retail was presenting at the Macquarie Australia conference today, which included its sales update and details of the group's 2024 enterprise agreement.

Sales update

The business reported a few different sales statistics.

For the second half of FY24, like-for-like (LFL) sales growth for weeks 27 to 43 showed:

  • Supercheap Auto LFL sales rose 1%
  • Rebel LFL sales fell 2%
  • BCF LFL sales declined 5%
  • Macpac LFL sales increased 3%
  • Overall group LFL sales dropped 1%

Super Retail also reported total sales growth for weeks 1 to 43 (FY24 year to date):

  • Supercheap Auto sales increased 3%
  • Rebels sales fell 2%
  • BCF sales grew 5%
  • Macpac sales went up 2%
  • Total group sales rose 2%

The retailer's total group sales across March and April were approximately 1% higher than the prior corresponding period.

Supercheap Auto benefited from strong demand in auto maintenance categories, including lubricants, power and car detailing.

Rebel footwear sales improved thanks to the introduction of new and expanded brand ranges (including Hoka and On), though apparel demand remains "subdued".

BCF's LFL sales reflected "softer trading in the key Easter period and the cycling of clearance activity" in the prior corresponding period.

Macpac's sales growth was driven by a "strong performance" in New Zealand as inbound travel boosted sales in key tourist destination stores.

It also revealed the group gross profit margin is "in line" with the prior corresponding period. The business has opened 20 stores and closed four in FY24 so far. It expects to open another seven stores before the end of FY24.

2024 enterprise agreement

Super Retail said its 2024 retail and CCC Enterprise Agreement (EA) has been endorsed by its Australian team members and approved by the Fair Work Commission (FWC). The EA covers a three-year term, starting from 14 July 2024.

The new EA will see all wages-paid team members across the group's Australian retail stores receive higher penalty rates and an increase in base pay rates to the tune of a 5.25% increase in FY25, 3.25% in FY26 and 3.25% in FY27.

The EA applies to the store wages component of the group's employee expenses (not support office employee expenses) and excludes retail management. Prior to the EA, on 2 July 2023, the group increased retail team member base pay rates by 3%.

Eligible team members will also receive a one-off payment equivalent to 2.75% of their annual base pay, with this to be paid before the end of FY24.

Management comments

Super Retail managing director and CEO Anthony Heraghty said:

Given current challenges around inflation and interest rates, our customers are managing their spending carefully and becoming increasingly value focused.

While store foot traffic and transaction volumes continue to grow, ongoing cost of living pressure is impacting number of items per sale.

Super Retail share price snapshot

Since the start of 2024, the Super Retail share price has dropped 18%.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Super Retail Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

A woman looks at a tablet device while in the aisles of a hardware style store amid stacked boxes on shelves representing Bunnings and the Wesfarmers share price
Retail Shares

Forecast: Here's what $10,000 invested in Wesfarmers shares could be worth next year

How much further could Wesfarmers shares go in 2026?

Read more »

A woman sits on sofa pondering a question.
Opinions

Best ASX retail stock to buy right now: Wesfarmers or Woolworths?

Here's my pick between the two retail powerhouses.

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Opinions

Is it time to sell your Wesfarmers shares?

The stock crashed 15% in October.

Read more »

Young people shopping in mall and having fun.
Retail Shares

Agentic commerce could disrupt the traditional ASX retail sector: Here's why

Agentic commerce could take the sector by storm.

Read more »

A smiling woman sips coffee at a cafe ready to learn about ASX investing concepts.
Broker Notes

ASX retail shares: 2 to buy and 1 to sell amid rising inflation

What does potentially resurgent inflation mean for the critical Christmas retail period?

Read more »

A woman peers through a bunch of recycled clothes on hangers and looks amazed.
Retail Shares

These 2 ASX 300 shares are bargain buys

Both of these shares are trading at a cheap price.

Read more »

A bland looking man in a brown suit opens his jacket to reveal a red and gold superhero dollar symbol on his chest.
Dividend Investing

An ASX dividend stalwart every Australian should consider buying

This business has a lot of positives.

Read more »

Woman with $50 notes in her hand thinking, symbolising dividends.
Dividend Investing

Here's the dividend yield on Wesfarmers shares right now

With Wesfarmers shares taking a dip, the dividend yield has risen.

Read more »