Endeavour Group Ltd (ASX: EDV) shares have underperformed the market over the last 12 months.
Since this time last year, the drinks giant's shares have lost over 20% of their value.
And with the ASX 200 index rising 11% over the same period, it means that this ASX dividend stock has underperformed the market by a disappointing 31%.
The good news for income investors, though, is that this could have created a compelling opportunity to buy a market-leader at a discount.
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Is this an ASX dividend stock to buy?
Goldman Sachs thinks that investors should be snapping up Endeavour shares while they're down. Particularly given its defensive qualities, dominant market share, and attractive valuation. The broker commented:
Our Buy thesis on the stock is based on the following key drivers: 1) Market share gain (already 40% market share) in defensive alcohol retail from consumer data and loyalty advantages; 2) Organic reopening beneficiary with its hotels/pubs business back to pre-COVID sales/property. We believe EDV is trading at a relatively attractive valuation, with potential downside from EGM tax changes already fully priced in. We are Buy rated on EDV.
Goldman has a buy rating and $6.20 price target on the ASX dividend stock. This implies potential upside of 17% for investors over the next 12 months.
Attractive dividend yields
One positive from the weakness in the Endeavour share price is that the potential dividend yield on offer has increased.
For example, Goldman Sachs is forecasting fully franked dividends per share of 22 cents in FY 2024 and FY 2025, and then 24 cents in FY 2026.
Based on the current Endeavour share price of $5.30, this would mean yields of 4.15%, 4.15%, and 4.5%, respectively.
This stretches the total potential return to beyond 21% for investors buying the ASX dividend stock at current levels.
