$7.60 for a cup of coffee? The ASX stock cashing in on this craziness

Are coffees so expensive now because of inflation? One expert broke down the figures to try to explain her morning extortion.

| More on:
A retail payment terminal displaying the following: $7.60, Tap, Insert or Swipe.

Square terminal made by Block. Source: Jessica Amir

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Australians love their coffee, but it was all a bit too much for Moomoo market strategist Jessica Amir this week.

"This morning I paid $7.60 for a large coffee," she said.

"What's behind the crazy price for a cup of takeaway coffee?"

Surely inflation can't be that bad, can it?

She broke down the ingredients and tracked the global prices for each commodity.

"Coffee bean prices have fallen 18%. Average milk prices have fallen 10% to 23%. Oil prices — think transport — have fallen 1.4%.

"The Australian wage cost index is up 39%. Australian rent is up 390% annually — all in two years."

There's no obvious answer. Wages and real estate are up but the coffee components are actually cheaper than they used to be.

Then a thought hit her like lightning.

"The real winner when you splurge on your takeaway coffee? The payment terminal, Square."

What is Square and who makes it?

Square is a payment terminal that allows customers to pay using credit and debit cards at a retailer.

The US maker of the devices is dual-listed on the NYSE and the ASX — Block Inc CDI (ASX: SQ2).

Amir points out the share price has had a shocker in recent times.

"Over the last two years, its share price has fallen 79%," she said.

"Also note — stay with me here — that Square makes 40% of its money from Bitcoin (CRYPTO: BTC). And the Bitcoin price has fallen by 44% in two years."

So considering the payment terminal's ubiquity and its ability to take a commission from each $7.60 cup of coffee we buy, are Block shares the bargain of the century?

Are Block shares worth buying right now?

According to Amir, the latest financials were bullish.

"Block had a positive third-quarter earnings report showing higher net revenue growth, higher earnings per share, earnings (EBITDA) and higher transaction-based revenue.

"Block also upgraded its guidance and expects long-term growth ahead."

Therefore, Amir would buy Block shares to offset the exorbitant cost of her morning caffeine hit.

"Now might just be the best time to buy into the dip before it skyrockets," she said.

"Consensus price target is US$72.79 ($112.71) with 71% of [Wall] Street analysts holding the stock as a buy."

Block shares closed Tuesday at $76.89 apiece.

Motley Fool contributor Tony Yoo has positions in Block. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Block. The Motley Fool Australia has positions in and has recommended Block. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Broker Notes

Young lady in JB Hi-Fi electronics store checking out laptops for sale
Broker Notes

Does Macquarie rate Harvey Norman shares a buy, hold or sell?

The broker has downgraded its view on this consumer discretionary stock.

Read more »

A male investor wearing a white shirt and blue suit jacket sits at his desk looking at his laptop with his hands to his chin, waiting in anticipation.
Broker Notes

Analysts rate CBA and these popular ASX shares as sells

Let's see why analysts are bearish on these names.

Read more »

A smiling woman sips coffee at a cafe ready to learn about ASX investing concepts.
Broker Notes

ASX retail shares: 2 to buy and 1 to sell amid rising inflation

What does potentially resurgent inflation mean for the critical Christmas retail period?

Read more »

A woman presenting company news to investors looks back at the camera and smiles.
Broker Notes

Macquarie says buy this ASX 200 stock for 30%+ return

Let's see why the broker is bullish on this appliance manufacturer's shares.

Read more »

a geologist or mine worker looks closely at a rock formation in a darkened cave with water on the ground, wearing a full protective suit and hard hat.
Broker Notes

Up 131% in 2025, why Macquarie expects Lynas Rare Earths shares to keep outperforming in 2026

Macquarie remains bullish on the outlook for Lynas rocketing shares. Let’s see why.

Read more »

happy farmer, agricultural stock rise
Broker Notes

3 ASX agriculture shares just re-rated by experts

Morgans has revised its ratings and 12-month price targets on Nufarm, Graincorp, and Elders.

Read more »

A happy male investor turns around on his chair to look at a friend while a laptop runs on his desk showing share price movements
Broker Notes

Macquarie tips almost 35% upside for Pexa shares

The broker sees potential for big returns from this tech stock.

Read more »

Excited couple celebrating success while looking at smartphone.
Broker Notes

Macquarie tips 70% upside for this quality ASX 200 stock

This beaten down stock could he heading meaningfully higher according to the broker.

Read more »