Worried about CBA shares? Here's where fund managers are going instead

Insurers have pricing power while the banks face strong competition.

A woman wearing the black and yellow corporate colours of a leading bank gazes out the window in thought as she holds a tablet in her hands.

Image source: Getty Imgaes

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Fund managers are reportedly switching from ASX bank shares to ASX insurance shares 
  • Insurers have pricing power and little change to competition, while bank shares have strong competition and dwindling margins 
  • However, bank stocks like CBA shares pay higher dividends than the big insurance stocks 

Commonwealth Bank of Australia (ASX: CBA) shares are having a pretty lacklustre year in 2023.

The crown jewel of the big four ASX 200 bank shares closed 2022 at $102.60.

In late afternoon trading on Friday, the CBA share price is $101.27.

Kind of a sideways shuffle. Not very exciting.

CBA share price flat as fundies eye insurance stocks

It seems fund managers are not currently inspired to hold bank shares like CBA, either.

Even the world's greatest investor, Warren Buffett, is 'very cautious' on banking stocks this year.

According to the Australian Financial Review (AFR), fund managers are now quitting ASX bank shares in favour of ASX insurance shares.

Let's look into why.

Fundies ditch ASX 200 bank shares for insurance shares

On the face of it, it may seem strange that ASX 200 bank shares are underperforming the S&P/ASX 200 Index (ASX: XJO) in 2023 despite interest rates continuing to rise.

The Reserve Bank has raised interest rates 12 times since it began raising rates in May 2022. This cash rate has gone from 0.1% to 4.1% today.

But as we've previously reported, rising rates present pros and cons for bank shares like CBA.

The banks say they've got a number of challenges today. They include strong competition, downward pressure on net interest margins (NIMs), the potential for rising bad debts, and economic uncertainty.

This is why some fundies see insurance shares as the more attractive ASX financial shares right now.

They have pricing power, and people are reluctant to cease insurance despite the rising costs of living.

The AFR reports that the big general insurers have raised premiums by 10% to 20%. There's been no change to competition levels and no big insurance events in recent times.

Plus, they're raking in extra investment income (insurers typically invest the cash premiums we pay into bonds, and yields are up).

The fundies' switch from bank shares to insurance shares has helped propel the big insurers in 2023.

In the year to date:

  • The Insurance Australia Group Ltd (ASX: IAG) share price has gone up 23%
  • The QBE Insurance Group Ltd (ASX: QBE) share price has lifted 14%
  • The Suncorp Group Ltd (ASX: SUN) share price has increased 13%.

Meantime, the CBA share price is down 1.3%. The National Australia Bank Ltd (ASX: NAB) share price is down 8.5%. And the Westpac Banking Corp (ASX: WBC) share price is down 5.4%.

The Australia and New Zealand Banking Group Ltd (ASX: ANZ) share price is the outlier, up 6.1%.

Should you switch from CBA shares to insurance shares, too?

It's worth remembering that fund managers spend their days on an endless mouse wheel trying to outdo the market with their investment decisions.

This can necessitate changing their holdings in accordance with short-term trends and predictions far more frequently than is realistic for an ordinary investor with a day job and a life to live.

It's worth remembering that ASX 200 bank shares have always been superior dividend payers.

So, during times of slow or no share price growth, dividends can be a good enough reason to continue holding CBA shares or any other banking stock.

In fact, in today's era of higher interest rates, Morgan Stanley says dividend stocks are more likely to form the bulk of investors' returns for a while yet.

And the broker is not alone in its view.

CBA shares are expected to pay $4.35 per share in dividends in FY24, which is a yield of 4.3%.

Want to know how much the other ASX 200 bank shares are expected to pay in dividends in FY24?

Check out our article here.

Spoiler alert: Westpac shares are expected to pay the highest yield among the big four bank shares at 7% in FY24.

By comparison, IAG shares are trading on a trailing dividend yield of 1.9%, Suncorp shares 3.7%, and QBE shares 2.5%.

Motley Fool contributor Bronwyn Allen has positions in Anz Group, Commonwealth Bank Of Australia, and Westpac Banking Corporation. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Bank Shares

asx share penalty represented by lots of fingers pointing at disgraced businessman Crown royal commission WA
Bank Shares

ANZ hit with $250m fine for widespread misconduct and systemic risk failures

The big four bank has received a record fine from the regulator.

Read more »

A pink piggybank sits in a pile of autumn leaves.
Bank Shares

4% yield: Is NAB's dividend safe?

An expert says NAB's cherished dividend might be under threat.

Read more »

A young woman drinking coffee in a cafe smiles as she checks her phone.
Bank Shares

Why today is a great day to own ANZ and Westpac shares

These banks are making their shareholders happy today. But how?

Read more »

Small girl giving a fist bump with a piggy bank in front of her.
Bank Shares

$5,000 invested in ANZ shares at the start of 2025 is now worth…

The big 4 bank's shares have climbed higher recently.

Read more »

Smiling man holding Australian dollar notes, symbolising dividends.
Bank Shares

How many CBA shares do I need to buy for $1,000 of annual passive income?

Here’s what it would take to make $1,000 of annual income from the biggest bank.

Read more »

Nervous customer in discussions at a bank.
Bank Shares

Is there opportunity in 2026 outside the big four bank shares?

Do you own these bank shares?

Read more »

Gold piggy bank on top of Australian notes.
Bank Shares

Want to know how much CBA is expected to grow profit in FY26?

Will FY26 be an even more profitable year for CBA?

Read more »

A woman wearing a yellow shirt smiles as she checks her phone.
Bank Shares

$5,000 in CBA shares at the start of 2025 is now worth…

Has Australia's largest bank delivered the goods for investors this year?

Read more »