Could Zip shares be a winner of more regulation in the BNPL sector?

Regulatory changes could bolster the BNPL provider's market share, an insider says.

| More on:
a boy with sad eyes pulls the zip over his mouth and nose while doing up a large jacket where the collar stands up at head height.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Zip share price is crumbling 5% today amid news of regulatory changes set to impact the BNPL industry
  • But co-founder and COO Peter Gray isn't worried
  • He says the company is in position to benefit from such changes

Zip Co Ltd (ASX: ZIP) shares are plummeting amid news the buy now, pay later (BNPL) industry will soon face greater regulation in Australia.

But there's little need to worry about the impact on the company, co-founder and chief operating officer (COO) Peter Gray says.

Zip was "well-placed to continue with business as usual" in the face of increased regulation, Gray told ABC Radio. In fact, the BNPL share isn't expecting to lose a single customer as a result of the shift.

The Zip share price tumbled to a low of 53 cents this morning – a 7.8% drop.

It's since recovered slightly to trade just 5.2% lower at 54.5 cents at the time of writing.

For comparison, the All Ordinaries Index (ASX: XAO) is down 0.31% right now.

Let's take a closer look at what might be weighing on the ASX BNPL share today.

Could ASX BNPL share Zip be a regulatory winner?

In news reportedly announced by Minister for Financial Services Stephen Jones today, the BNPL industry will soon fall under the Credit Act.

That means providers will need to hold a credit licence and undergo checks to ensure consumers can afford to pay off BNPL debt before providing the products.

And while the changes sound like they could be dire for ASX BNPL shares, Zip might be in a position to benefit.

Gray applauded the Government's move, saying the company had been advocating for such changes for years. He told ABC Radio:

It's likely to be a competitive advantage for our business in Australia, given how well placed we are in our business practices that we've adopted since inception.

As I touched on, it's business as usual for us, whereas many of the competitive peer set really will have to make some significant changes to the way they operate their business.

The company already holds a credit license and completes affordability checks on all its customers. It also has "robust" hardship, dispute, and complaint resolution processes in action, Gray noted.

That's good news for shareholders, the insider said.

Investors "should be encouraged" that the changes could be a "positive differentiator" for the company, even carrying the potential to increase its market share.

Of course, it would likely take more than a competitive shift to see Zip shares regain all they've lost in recent years. The stock is currently 96% lower than it was at its 2021 peak.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Zip Co. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

A young woman smiles as she rides a zip line high above the trees.
BNPL shares

Why did Zip shares rebound 19% this week?

FY26 has been volatile for this ASX BNPL stock.

Read more »

Happy woman in purple clothes looking at asx share price on mobile phone
BNPL shares

Zip share price plunges 30% in a month but fundie tips 'meaningful upside' ahead

After 110% share price growth in FY25, Zip shares have failed to maintain the momentum in FY26.

Read more »

People sit in rollercoaster seats with expressions of fear, terror and exhilaration as it goes into a steep downward descent representing the Novonix share price in FY22
BNPL shares

$10,000 invested in Zip shares in January is now worth…

Zip shares have had a rollercoaster of a ride over the past 12 months.

Read more »

Stock market crash concept of young man screaming at laptop on the sofa.
BNPL shares

Why is the Block share price crashing 14% on Friday?

Investors are punishing Block shares on Friday. But why?

Read more »

a young woman holds her hand to her ear and leans sideways as if to listen to something that's surprising her as her eyes and her mouth are wide open.
Financial Shares

Why are Zip shares down 23% in a month, and what was revealed at the AGM today?

The buy now, pay later operator conducted its annual general meeting on Thursday.

Read more »

Upset woman with her hand on her forehead, holding a credit card.
BNPL shares

Why did Zip shares tumble 12% in October?

After surging more than 300% since April, why did Zip shares tumble in October?

Read more »

A young boy sits on his father's shoulders as they flex their muscles at sunrise on a beach
Broker Notes

Macquarie initiates coverage of Zip shares with outperform rating and predicts 17% upside

Is it time to buy now on these BNPL shares?

Read more »

Buy now, pay later written on a smartphone with a shopping cart symbol at the bottom.
BNPL shares

Up 237% since April, Zip shares lifting today on big US news

Zip shares have more than tripled investors’ money since April.

Read more »