The Brainchip Holdings Ltd (ASX: BRN) share price defied the tech sector sell-off on Wednesday, closing 6.92% higher.
Shares in the ASX artificial intelligence (AI) company closed at 69.5 cents each, closing just shy of their intraday high of 70 cents apiece.
Technology was by far the ASX's worst-performing sector today. This was reflected in the S&P/ASX 200 Information Technology Index (ASX: XIJ) shrinking by 1.05%. To put the loss into the perspective, the next-ranked laggard was the S&P/ASX 200 Real Estate Index (ASX: XRE) which lost 0.34%.
All other sectors were in the green today while the S&P/ASX 200 Index (ASX: XJO) enjoyed a 0.7% boost.
So why did BrainChip's shares do so well while some of the company's tech peers struggled to keep their heads above water? Let's investigate.
What's going on with the BrainChip share price?
There's no news today from BrainChip to make sense of why its shares might have done so well on Wednesday.
However, the company's rally kicked off yesterday when its share price closed 4% higher from its open of 62 cents. It seems the momentum that was building then was fully unleashed today.
Also, one important development unfolded for the company last weekend that may have been reflected in the Brainchip share price on Monday.
BrainChip appoints chief marketing officer
BrainChip announced that it had appointed ex-Amazon hire Nandan Nayampally as its chief marketing officer. Nayampally was said to have a track record in developing intellectual property and helped encourage vendors to use the Alexa Voice assistant while at Amazon.
It seems investors apparently didn't think much of this announcement at the time as when the Fool reported the news, BrainChip shares were down more than 2% for the day.
Is Tech share investor sentiment returning?
However, things turned a corner on Tuesday. This could be, in part, due to improving sentiment in the US that the Fed has inflation problems under control.
Tech shares like BrainChip blasted off earlier this month when it was announced CPI data came in below forecasts, and the Nasdaq Composite (NASDAQ: .IXIC) had its best one-day gain since March 2020 after the news was announced.
The Nasdaq Composite also gained 1.04% in its most recent trading session too, so confidence could be returning to tech companies like BrainChip to help give certain shares a lift.
