Can you make money from ASX penny stocks?

Are the smallest shares the biggest opportunities?

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • ASX penny stocks are businesses that have low share prices and a low market capitalisation 
  • Names like Pro Medicus and Pilbara Minerals have gone from tiny to big successes 
  • Step One is one of the small ASX shares that the broker Morgans likes

ASX penny stocks can be some of the most interesting ASX shares. They are often some of the smallest businesses around when it comes to market capitalisation. Are they a good way to make money?

I've recently covered whether there are penny stocks on the ASX. Here's a section from that article explaining what they are:

"The definition of a penny stock in the US is any listed company with a share price under US$5. But in Australia, most people use the term to describe ASX businesses with share prices under $1. The term originated from back when low share prices were measured in pennies. Obviously, inflation and changes in currencies have altered the literal meaning of the term since then."

In Australia, the term penny stock is more commonly used to describe an ASX share with a very small market capitalisation, rather than simply a low share price.

Smiling man holding Australian dollar notes, symbolising dividends.

Image source: Getty Images

Can investors make money with ASX penny stocks?

Any ASX share can, in theory, go up or down in value.

As a whole, the average return per annum for the S&P/ASX 200 Index (ASX: XJO) has been 10% over the long term. No one can know what the return will be this year or next year, but history has shown that the overall share market has been a good wealth creator.

But, I think the potential range of outcomes for ASX penny stocks is much wider.

Remember, a business that grows from $100 million in size to $200 million produces the same growth in percentage terms as a business that goes from $10 billion to $20 billion.

But, it's logical to think that a smaller business has more room to grow than a large business.

However, just because a small business can grow doesn't mean that it will be successful. Challenging large incumbents is a tricky task. Rolling out an entirely new product or service can also take some time to get traction.

A number of ASX shares that are now globally significant were once much smaller – they were ASX penny stocks.

I'm thinking about names like Pro Medicus Limited (ASX: PME), Altium Limited (ASX: ALU), Pilbara Minerals Ltd (ASX: PLS) and Northern Star Resources Ltd (ASX: NST).

Over the past decade:

The Altium share price is up more than 3,900%.

The Pro Medicus share price is up around 12,900%.

The Northern Star Resources share price has risen by over 600%.

The Pilbara Minerals share price has gone up by around 17,800%.

Past performance is definitely not an indicator of future performance for the above ASX shares.

It's also very hard to predict which ASX penny stocks are going to go on and achieve great results from here.

One buy-rated idea

I'll save my own ideas for another article. But, I will share one of the names that a broker believes has big potential.

One name is Step One Clothing Limited (ASX: STP). This business is a direct-to-consumer online retailer for 'innerwear', meaning underwear. Its products are marketed as "high-quality, organically grown and certified, sustainable and ethically manufactured innerwear that suits a broad range of body types."

Step One has established a position in Australia, the UK and US. The company is currently prioritising profitability over growth. It generated $1.8 million of earnings before interest, tax, depreciation and amortisation (EBITDA) in the first quarter of FY23, which equated to an EBITDA margin of 14%.

It's rated as a buy by the broker Morgans, with a price target of $0.50. The Step One share price is currently $0.24. That implies a possible doubling over the next year. It's valued at 7 times FY24's estimated earnings, according to Morgans.

Motley Fool contributor Tristan Harrison has positions in Altium. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Altium and Pro Medicus Ltd. The Motley Fool Australia has positions in and has recommended Pro Medicus Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Ecstatic woman looking at her phone outside with her fist pumped.
Share Gainers

Why Navigator Global, St Barbara, Vulcan Energy, and Zip shares are racing higher today

These shares are starting the week in a positive fashion. But why?

Read more »

Woman chooses vegetables for dinner, smiling and looking at camera.
Broker Notes

3 reasons to buy Coles shares today

A leading analyst expects Coles shares are well-placed to outperform. But why?

Read more »

A group of young ASX investors sitting around a laptop with an older lady standing behind them explaining how investing works.
Share Market News

Why NextDC, Viva Energy and NAB shares are catching investor interest on Monday

Why is everyone is talking about NextDC, NAB, and Viva Energy shares today?

Read more »

A businesswoman pulls her glasses down in shock to look at the bad news on her computer.
Broker Notes

Why did Morgans just lower its outlook on Collins Food and Pro Medicus shares?

Despite lowering its guidance, these stocks remain undervalued according to at least one expert.

Read more »

Business people discussing project on digital tablet.
Broker Notes

BHP vs Coles shares: Which is the better buy this week?

Let's see which one of these giants is being recommended as a buy by analysts.

Read more »

A woman rugged up in winter woollies and a beanie sits frozen at her computer.
Capital Raising

NextDC rally comes to a halt. Here's what just dropped

NextDC enters a trading halt after gaining 10% last week.

Read more »

A man sitting at a computer is blown away by what he's seeing on the screen, hair and tie whooshing back as he screams argh in panic.
Share Market News

These are the 10 most shorted ASX shares

Let's see which shares short sellers are targeting this week.

Read more »

A male ASX 200 broker wearing a blue shirt and black tie holds one hand to his chin with the other arm crossed across his body as he watches stock prices on a digital screen while deep in thought
Share Market News

5 things to watch on the ASX 200 on Monday

Here's what to expect on the local market today.

Read more »