Up 10%, what's going on with the Zip share price today?

It's been a rollercoaster for this ASX BNPL share in recent days, and today is no different.

| More on:
People sit in rollercoaster seats with expressions of fear, terror and exhilaration as it goes into a steep downward descent representing the Novonix share price in FY22

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • It's been a drab day for ASX 200 shares so far on Wednesday
  • But not so for the Zip share price
  • Zip has gained more than 8% so far. But why?

The S&P/ASX 200 Index (ASX: XJO) is having another lacklustre kind of day so far on Wednesday. At the time of writing, the ASX 200 is down by 0.52%. But it's another story when it comes to the Zip Co Ltd (ASX: ZIP) share price.

Zip shares are on fire today. The buy now, pay later (BNPL) share is presently up a pleasing 8.2% at $1.32 a share. But earlier today, Zip climbed even higher, hitting $1.36 a share. That was a rise worth more than 10.6% at the time.

All of this was despite an initial fall for the BNPL share this morning after market open. At open, Zip actually fell quite heavily, sinking as low as $1.20 a share.

So there has certainly been some notable volatility with this company today.

So what's going on with Zip today that might explain this rather erratic behaviour?

Why is the Zip share price bouncing around today?

Well, unfortunately, it's anyone's guess. Zip hasn't released any new news, developments or announcements today whatsoever. Indeed, Zip has not released any price-sensitive ASX news since the release of the company's quarterly update back on 21 July.

But that doesn't mean today's dramatic boost is an isolated incident. Zip shares have been incredibly volatile for the past month or so.

The BNPL share had a cracker of a month over July, rising from around 44 cents on 30 June to $1.65 a share on the last trading day of July. That's a monthly gain of 275%. Yowza.

But the past week has delivered mostly massive share price moves for Zip, both positive and negative.

Last Friday saw the company fall 25%, followed by a 7% drop on Monday. Then we had a 15% rise yesterday, and now another 8% or so so far today. What a rollercoaster.

So it seems today's moves are just a continuation of this incredible volatility that has come to the Zip share price in recent days and weeks. Who knows what tomorrow will bring…

This ASX 200 BNPL share has a market capitalisation of just over $839 million at the current Zip share price.

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended ZIPCOLTD FPO. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on BNPL shares

A greedy woman gloats over a cash incentive.
BNPL shares

Is it time to get greedy with Zip Co shares?

I think this sell-off says more about sentiment than the business itself.

Read more »

Upset woman with her hand on her forehead, holding a credit card.
BNPL shares

Why did the Zip share price crash 19% in January?

ASX investors sent Zip shares plunging in January. But why?

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Are Zip shares a buy, hold or sell in 2026?

Here's what brokers think of the stock.

Read more »

Buy now, pay later written on a smartphone with a shopping cart symbol at the bottom.
BNPL shares

3 reasons why Zip shares are worth a look

Analysts predict over 70% upside for this rebuilt fintech company.

Read more »

A young bank customer wearing a yellow jumper smiles as she checks her bank balance on her phone.
BNPL shares

Why I think Zip shares offer major upside in 2026

After years of heavy losses, Zip has emerged as a more disciplined and profitable business.

Read more »

BNPL written on a laptop.
BNPL shares

Zip shares slide 10% today as investors head for the exits. Here's why

Zip shares fall sharply today as investors lock in gains.

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin contemplating buying ASX shares today as the market rebounds
BNPL shares

Could the Zip share price benefit from Trump's latest proposal?

BNPL interest jumped on US credit card news, but what is the real impact for Zip?

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Up 179% since April, why it's not too late to buy Zip shares for 2026

A leading fund manager forecasts more outperformance from Zip shares in 2026.

Read more »